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Keap vs. Pipedrive: Small business sales vs. enterprise sales

Keap is built for service-based small businesses, providing a true all-in-one sales and marketing software for entrepreneurs and their teams. Pipedrive is a specialized CRM and pipeline tool for large sales teams and requires additional software to match Keap’s capabilities.

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84% of Keap customers saw an increase in clients

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Keap is ranked 9 out of 10 for customer service

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Keap received a 4.1 out of 5 rating on Capterra

Keap is a true all-in-one solution

Pipedrive has sales features like pipeline, CRM, task management, appointments, and quotes. Keap has all that PLUS marketing automation, email marketing, text messaging, landing pages, payments, and more.


Keap Lite

Keap Pro

Pipedrive Pro

Email marketing

Task management


Marketing automation

Text marketing

Business phone line



Invoicing & payments

Landing pages

Sales forecasting


Phone support


$39/mo add on

Who chooses Keap vs. Pipedrive?

Smaller sales teams who need simplicity + power

For entrepreneurial teams who don’t have a huge IT department to manage a host of software, Keap provides a just-right solution: All the sales and marketing technology a small business needs wrapped up in a single software package.

Keap allows small teams to quickly automate routine manual processes, freeing up precious time for more high-value activities. Yet it’s highly flexible, allowing you to keep those manual or custom processes that make up the “secret sauce” of how you do business.

Service-based small businesses needing an all-in-one solution

There are many CRM systems available, but what sets Keap apart is how it brings together data that would normally be scattered across different software tools.

For example, in Keap, you can look up a contact in the CRM and see their individual email conversations with you, if they opened your newsletter, that they’re in the automated lead nurture series, when their next appointment is, the text conversation they had with your sales rep, what pipeline stage they're in, and the status of their pending quote.

CRM + Marketing + Sales + Automation

Keap’s CRM works for both B2B and B2C sales and allows you to see all broadcast and 1:1 communications in one place. However you collect leads, from landing pages to scanning business cards, Keap captures them quickly and easily.

Keap’s user-friendly landing pages provide drag-and-drop images, videos, and lead forms to create customized, on-brand designs. Pipedrive requires additional platform integrations.

Keap’s flexible, customizable Campaign Builder creates a sequence of automated email messages based on timed triggers and client actions. With Pipedrive, you’ll need to add single-purpose tools to get comparable results.

A webpage form capturing leads
Creating landing pages in the Keap app
Automating email messages based on triggers and actions
Build email campaigns
Organize contact activity, tasks, and messages
Automate payment collection via invoices, quotes, and reminders

Create impactful emails, stay organized, get paid

Quickly customize ready-made templates with your own branding using Keap’s easy drag-and-drop email builder. Pipedrive doesn’t offer a native capability to create personalized emails.

Keep track of every person and every interaction in Keap’s powerful yet user-friendly CMS, seamlessly integrated with email, phone, text, payments, and sales pipeline. Pipedrive requires additional tools.

With Keap, you can easily create and send quotes & invoices, set up automatic payment due reminders, and accept payments (one-time and recurring), all in one place.

Pick the right platform

Keap is designed for small business sales teams

Growing, nimble teams need powerful software that is easy to manage. Pipedrive requires additional software to provide key functions like marketing automation, landing pages, and invoicing. Why waste time juggling multiple pieces of software? Keap already has everything integrated, making it a true all-in-one sales and marketing solution that helps you get organized, follow up faster, and boost sales.

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More Organization, Less Work, Better Value

#1 Sales & Marketing Automation (SMA) software for entrepreneurial small businesses

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Rated 4.2 out of 5 based on 1370 reviews on G2

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