Keap vs. Salesforce: Small business solution vs. enterprise solution

Who chooses Keap vs. Salesforce?

Small businesses that want to do more with less software

Salesforce customers typically have an entire technology department to manage their many specialized software packages, licenses, and third-party integrations. Keap is usually managed by a business owner or a key member of their team who wears multiple hats in the business.

Because small businesses operate with a lean staff, Keap is an ideal solution because it combines multiple services in one package, including:

• Email marketing

• Text marketing

• Appointment scheduling

• Sales pipeline

• Task management

• Quotes and contracts

• Invoices and payments

• Sales and marketing automations

This allows entrepreneurs and their teams to manage less software and integrate operations more easily than with multiple tools.

Service-based businesses seeking personalized service

Because Keap is designed for the needs of small businesses, it comes with personalized services above and beyond what most competitors provide, such as:

• Free onboarding coaching

• Free migration services

• U.S.-based phone support for all paid plans

• 24/7 chat for all plans

• Strategic expert coaching

• Done-for-you professional services

• Free Keap Academy workshops and courses

• A highly engaged user community

Keap is ideal for service-based businesses and B2B businesses with hands-on sales processes, automating routine sales tasks so that business owners and their employees can spend more time on high-value activities.

B2C businesses also use Keap for its ecommerce capabilities and because automation allows them to personalize communications even with a high volume of leads and customers.