Founder(s): Keith McLaurin
Industry: Real Estate
Employees: 4 (+ Keap)
Joined Keap: 2017
increase in revenue in less than 12 months
From its founding over 19 years ago in San Diego, The Zion Group real estate brokerage made a commitment to provide superior customer service to its clients. Whether it was for individuals, families, or even investors interested in purchasing commercial and residential properties, The Zion Group had it covered. They helped provide business loans, business sales, and valuations to real estate around the San Diego area.
But as the company grew, staying organized became difficult and this started to negatively impact their business, especially around their core value of providing exceptional customer service.
On a day-to-day basis, The Zion Group lacked good visibility into their sales pipeline—they had no idea where clients were in the buying process at any given moment, and this lack of organization led to tasks and opportunities falling through the cracks.
Without clear knowledge of what stage their clients were in, The Zion Group wasn't able to provide the proper follow-up and communication needed to maintain their commitment to providing superior customer service.
The Zion Group team grew frustrated with their cumbersome manual processes, which required large amounts of time to track down leads and switch between applications for information. This headache started to take over the business.
They started looking for a solution that would help structure their business, create more efficient processes, and free up time to get more work done on behalf of clients.
That’s when The Zion Group was introduced to We Scale, a Keap Certified Partner. They put their faith in their systems, made the necessary changes, and the results were just what The Zion Group needed.
We Scale is a service-based business that uses a four-part DRIP framework to help streamline and systematize their clients’ business processes. The DRIP framework, combined with Keap, is the “secret sauce” that We Scale uses to take their clients’ operations to the next level.
The four-part DRIP framework includes Discovery, Redesign, Implementation, and Perfect. This structure strengthens every part of the process and helps ensure that no steps are missed.
With The Zion Group specifically, We Scale used Keap’s contact forms for capturing leads and sending them into the sales pipeline tool. Next, they created a simple automation to improve lead response and communication throughout the sales process.
This led to a significant reduction in the amount of time The Zion Group team spent on repetitive tasks.
We Scale also used a process called centralization and integration to eliminate software that was no longer needed. With Keap, all the tasks can now be completed in one place under one process. This not only helped cut costs, it also allowed The Zion Group to use Keap to its fullest potential.
Keap’s all-in-one software, combined with the proven DRIP framework employed by We Scale, streamlined and automated The Zion Group’s processes, helping them achieve amazing results in the first year alone.
Within the first 12 months of working with We Scale and Keap, The Zion Group increased their revenue by over 40%.
Even more gratifying, the company is once again able to follow through on their commitment to outstanding customer service. Now that all of their client information is in a central location in Keap, they have instant visibility into their sales pipeline and operations. This, along with automated follow-up, enables them to provide fast response and clear communication throughout the sales process, which strengthens client relationships.
And best of all, The Zion Group team is saving over 10 hours per week with Keap’s CRM and sales and marketing automation software. The automations that were set up initially continue running, saving valuable time each and every week. The result is that the team no longer has to hunt down leads or struggle to stay organized, and can focus on what is important for the business instead.
We Scale is a systems and automation agency specializing in building systems that convert leads to clients and clients to raving fans, increase visibility, and scalability. If you're ready to go from stressed to streamlined and ready to scale to CEO, then we've got the perfect program for you.
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