You can’t fix a leaky pipe with a broom or climb a mountain with a raft, right? Having the right tool for any job is one of the keys to being successful. This is especially true for your business sales. Without the right tools, it’s difficult to be successful.
There is a range of sales tools to choose, but one tool stands out from the crowd. Read on to learn about the one sales tool all small and midsize businesses (SMBs) need.
If you’ve ever misplaced a potential customer’s information or, worse yet, forgotten an important follow-up commitment you made to a prospect, you know the pain of information overload. Building customer relationships is the backbone of any sales organization but without a system to organize the incredible volume of customer information that accrues, your business will struggle with effectiveness. At the very least, you won’t reach your potential. And missed potential probably means lost sales.
Customer Relationship Management (CRM) is the process and system for managing all your customer information. Of all the business tools needed to run your business, CRM is the foundational system which will allow you to make the most of every interaction and organize your marketing and sales strategies to facilitate growth.
There are many demands and competing priorities for a small business and choosing the right tools to maximize your time and talent is critical to your business success. A robust, adaptable CRM will create synergies in your business. By organizing all your customer data in a single location, and leveraging data in a scalable system, you’ll make the most of current resources and be ready for future growth.
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Infusionsoft is now Keap. That’s weird to write, but it’s also exciting.
In 2001, trying to get Infusionsoft off the ground, there were many times when I wanted to quit. I’ll never forget my wife, after two years of struggling to survive, hugging me and saying, “Keep going.”
Over the last two years, we’ve talked with thousands of small business owners to get a deeper understanding of their unique challenges in today’s market. We learned that it’s harder than ever to succeed in small business. Customers expect more. On-demand is the rule. There’s no shortage of platforms on which to complain. A failed job or two can be damaging to your business.
Keap is our signal to the world—and to ourselves—that it’s time to make it easier to succeed. We’re on a mission to simplify growth for millions of small businesses. Our new name is a nod to the tenacity of the small business owner and encompasses everything we know to be true when it comes to success: keep going, keep serving, keep growing.
Along with a new name, we’ve expanded to two products. Keap, our newest product, is smart client management software that helps service businesses progress leads to satisfied clients. Infusionsoft by Keap is powerful CRM and sales and marketing automation software for advanced business needs.
Both are designed to make it easier than ever for more small businesses to get organized so they can deliver great service and close more business.
To your success,
CEO + Co-Founder