small business owner looking toward growth with arrows.

01.28.2019

Growth  |  2 min read

Prescription or Description? It’s a Grow or Die World out there

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Clate Mask

I’ve spent the first couple weeks of the year blogging about the five stages of small business success.  When I speak about these stages, it’s interesting to note how they are received. Some entrepreneurs receive the stages as a prescription of what they should do to get to the next level. Others receive the stages as a handy description of the small business landscape, but they want to stay right where they are in their current stage.

Here’s the most interesting thing: those who are always looking to grow to the next stage are far more likely to succeed in business. And they grow their companies much quicker. I’m intrigued by this because for many years I’ve heard smart people tell me that “not all small businesses want to grow.” For a long time, I accepted that assertion. But as time has gone by, I’ve noticed that those who don’t want to grow end up going out of business.

Small business is a grow or die proposition. There is no standing still for a prolonged period of time. If years go by and the business isn’t growing, it’s actually dying. And it’s only a matter of time before the market changes, an unexpected event takes its toll or the business owner grows tired and calls it quits.

If you’re not looking at these stages with ambition to move to the next stage—especially if you’re in stages one or two—please re-think your position. I want you to succeed. And 15 years of watching small business has told me that you will grow or die.

SBS Idea of the Day: Are you prepared to grow to the next stage? If you’re not fired up to do it, what’s holding you back?

For more insights from Clate, check out Clate's Corner on the Infusionsoft Knowledge Center.


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Infusionsoft is now Keap. That’s weird to write, but it’s also exciting.

In 2001, trying to get Infusionsoft off the ground, there were many times when I wanted to quit. I’ll never forget my wife, after two years of struggling to survive, hugging me and saying, “Keep going.”

Over the last two years, we’ve talked with thousands of small business owners to get a deeper understanding of their unique challenges in today’s market. We learned that it’s harder than ever to succeed in small business. Customers expect more. On-demand is the rule. There’s no shortage of platforms on which to complain. A failed job or two can be damaging to your business.

Keap is our signal to the world—and to ourselves—that it’s time to make it easier to succeed. We’re on a mission to simplify growth for millions of small businesses. Our new name is a nod to the tenacity of the small business owner and encompasses everything we know to be true when it comes to success: keep going, keep serving, keep growing.

Along with a new name, we’ve expanded to two products. Keap, our newest product, is smart client management software that helps service businesses progress leads to satisfied clients. Infusionsoft by Keap is powerful CRM and sales and marketing automation software for advanced business needs.

Both are designed to make it easier than ever for more small businesses to get organized so they can deliver great service and close more business.

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To your success,
Clate Mask
CEO + Co-Founder