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01.28.2019

Growth  |  2 min read

The Most Common Trait found in Successful Entrepreneurs

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Scott and I have been interviewing successful entrepreneurs as part of the Small Business Success Podcast we’re launching later this month.  By the way, it’s been an absolute blast and I can’t wait for listeners to get their hands on these podcasts!

During the podcasts, we ask successful entrepreneurs about their highs and lows, lessons learned, and perspectives from their position of success. We ask them to give advice to other entrepreneurs who may be struggling or feeling underwhelmed by their accomplishments. We love to also ask our guests what characteristic is most responsible for their success. 

It may not come as a surprise to you to learn that the most common answer is persistence or tenacity. More than half the successful entrepreneurs who’ve answered this question have told us they felt like quitting, giving up, or getting a real job. But something inside of them kept pushing them. They pushed through the dark times and constantly believed in what they were up to.

Successful entrepreneurs say they owe their success to that characteristic, more than anything else.

SBS Idea of the Day: If you’re having feelings that you want to quit, don’t entertain them. Get rid of those thoughts and focus on the reasons you’re doing what you’re doing. Make a “vision board” of some sort to constantly, visually remind you of what you’re doing and why you’re doing it. Just don’t quit.

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Infusionsoft is now Keap. That’s weird to write, but it’s also exciting.

In 2001, trying to get Infusionsoft off the ground, there were many times when I wanted to quit. I’ll never forget my wife, after two years of struggling to survive, hugging me and saying, “Keep going.”

Over the last two years, we’ve talked with thousands of small business owners to get a deeper understanding of their unique challenges in today’s market. We learned that it’s harder than ever to succeed in small business. Customers expect more. On-demand is the rule. There’s no shortage of platforms on which to complain. A failed job or two can be damaging to your business.

Keap is our signal to the world—and to ourselves—that it’s time to make it easier to succeed. We’re on a mission to simplify growth for millions of small businesses. Our new name is a nod to the tenacity of the small business owner and encompasses everything we know to be true when it comes to success: keep going, keep serving, keep growing.

Along with a new name, we’ve expanded to two products. Keap, our newest product, is smart client management software that helps service businesses progress leads to satisfied clients. Infusionsoft by Keap is powerful CRM and sales and marketing automation software for advanced business needs.

Both are designed to make it easier than ever for more small businesses to get organized so they can deliver great service and close more business.

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To your success,
Clate Mask
CEO + Co-Founder