The Non-writer’s Guide to Writing Marketing Copy that Attracts

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The Non-writer’s Guide to Writing Marketing Copy that Attracts

Learn how to write copy that attracts

Infusionsoft Brand Journalist, Andrea Parker, brings you a guide that simplifies writing compelling sales and marketing copy. She provides step-by-step instructions on how to write copy that draws your audience in and urges them to take action. You’ll also learn how to:

  • Focus on customer relationships
  • Find your personality and infuse it into your copy
  • Have a one-on-one conversation with prospects
  • Create urgency and get customers excited to take action

Writing copy that converts

We have no doubt that if you were sitting down for a one-to-one conversation with a prospect, you’d be able to explain yourself clearly, develop a great relationship and probably even come away with a sale. But for some reason, many of us can’t translate that ability to communicate into the written word.

Copywriting, without a doubt, is the biggest stumbling block for most businesses as they try to set up their marketing automation. But it doesn’t have to be. We’ve come up with a few tips for how to write copy that will shine … and start producing results.

The sales will come. But people like to buy from people, so it’s important to develop a relationship before you ask for the sale. Even sales letters should include a good portion of “humanness.” The more you can concentrate on building the relationship, the better chance you’ll have of creating copy that converts. Otherwise, your copy will be so over the top that it will turn into a late-night TV commercial … or be so boring that it becomes like the forgotten reference section of the library.

Infusionsoft is now Keap. That’s weird to write, but it’s also exciting.

In 2001, trying to get Infusionsoft off the ground, there were many times when I wanted to quit. I’ll never forget my wife, after two years of struggling to survive, hugging me and saying, “Keep going.”

Over the last two years, we’ve talked with thousands of small business owners to get a deeper understanding of their unique challenges in today’s market. We learned that it’s harder than ever to succeed in small business. Customers expect more. On-demand is the rule. There’s no shortage of platforms on which to complain. A failed job or two can be damaging to your business.

Keap is our signal to the world—and to ourselves—that it’s time to make it easier to succeed. We’re on a mission to simplify growth for millions of small businesses. Our new name is a nod to the tenacity of the small business owner and encompasses everything we know to be true when it comes to success: keep going, keep serving, keep growing.

Along with a new name, we’ve expanded to two products. Keap, our newest product, is smart client management software that helps service businesses progress leads to satisfied clients. Infusionsoft by Keap is powerful CRM and sales and marketing automation software for advanced business needs.

Both are designed to make it easier than ever for more small businesses to get organized so they can deliver great service and close more business.

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To your success,
Clate Mask
CEO + Co-Founder