Having a CRM that integrates with Gmail puts your business way ahead of the competition by utilizing the tools you are already using all in one place. You can now leverage the valuable information extrapolated from Gmail to execute lead and contact management as well as customer nurture in Keap Ultimate. While Keap Max and Keap Pro are both robust CRMs in their own right with their own internal messaging features, Keap’s Gmail integration is a game changer. Now, you can open your email tab in Keap and it’s just like you’ve fired up your Gmail account.