Chargeback... what's that?

It's a transaction reversal (aka refund) issued by the bank to protect customers from fraudulent activity, technical errors, etc.

Common causes for chargebacks

Fraud accounts for 50% of all chargebacks, which is why you should use a secure payments process. Other reasons could include a quality issue with the product sent, or a technical or clerical error made by the bank.

Did you know?

Payments processed through Keap Payments are run through a risk algorithm that monitors transactions for suspicious activity. This helps reduce the chance of a fradualent transaction going through.

How the chargeback process works

  1. Cardholder calls bank to dispute a charge.
  2. The bank issues a chargeback, temporarily refunding the full amount to the cardholder.
  3. To cover this temporary refund, the chargeback amount plus a small fee is deducted from your merchant account until the investigation concludes.
  4. You either accept or challenge the chargeback. By accepting, you take responsibility and the money is not returned. By challenging, you have the opportunity to reclaim funds.
Did you know?

Only 20-30% of chargebacks are successfully disputed. We can help reduce that rate. Read on.

Ways to reduce your chargeback rate

  1. Provide world-class service and always exceed customers’ expectations.
  2. Explain to customers how the charge will appear on their statements.
  3. Make your refund policy simple and transparent.
  4. Keep good records on all customer interactions, shipments, etc.

Infusionsoft is now Keap. That’s weird to write, but it’s also exciting.

In 2001, trying to get Infusionsoft off the ground, there were many times when I wanted to quit. I’ll never forget my wife, after two years of struggling to survive, hugging me and saying, “Keep going.”

Over the last two years, we’ve talked with thousands of small business owners to get a deeper understanding of their unique challenges in today’s market. We learned that it’s harder than ever to succeed in small business. Customers expect more. On-demand is the rule. There’s no shortage of platforms on which to complain. A failed job or two can be damaging to your business.

Keap is our signal to the world—and to ourselves—that it’s time to make it easier to succeed. We’re on a mission to simplify growth for millions of small businesses. Our new name is a nod to the tenacity of the small business owner and encompasses everything we know to be true when it comes to success: keep going, keep serving, keep growing.

Along with a new name, we’ve expanded to two products. Keap, our newest product, is smart client management software that helps service businesses progress leads to satisfied clients. Infusionsoft by Keap is powerful CRM and sales and marketing automation software for advanced business needs.

Both are designed to make it easier than ever for more small businesses to get organized so they can deliver great service and close more business.

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To your success,
Clate Mask
CEO + Co-Founder