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AUTOMATION LAB

Unlock the Full Potential of Automation in Your Business

Discover how savvy businesses fully leverage automation to boost sales and streamline operations. No more excuses: Learn and implement game-changing automations in just two days.

Why Attend?

  • Expert-led training: Learn from top automation experts.
  • Hands-on workshops: Apply what you learn through real-world exercises.
  • Networking opportunities: Connect with like-minded professionals and industry leaders

Where: Genius Network Office — 4440 S Rural Rd BLDG F, Tempe, AZ 85282

When: March 18-19, 2025

Time: 9:00 a.m - 4:00 p.m.

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What You’ll Learn

  • Advanced automation tactics to streamline your business
  • New features and tools within the Keap platform
  • Proven strategies to boost customer engagement and drive sales

Who Should Attend

  • Business owners ready to scale through automation
  • Marketing professionals looking to refine their skills
  • Entrepreneurs seeking smarter ways to manage leads and client
A man in a blue shirt smiles while shaking hands with a woman in a group setting.

Choose Your Experience and Reserve Your Spot Now

Seats are limited! Don’t miss this chance to transform your business with next-level marketing automation.

General Admission

Get a deep dive into Lifecycle Automation Strategy, then implement what you learned directly in your Keap app with hands-on guidance from experts

VIP Experience

Want additional assistance at the event? Purchase a VIP ticket and get a dedicated Growth Strategy Manager to help you strategize and build for you during the event.

Limited Availability

Meet your hosts

Mychal Edelman

Sr. Instructional Designer

Mychal has worked across the Keap ecosystem for over 13 years. His work with Keap’s top partners and as a professor at Keap University allowed him to grow businesses for Keap’s most advanced users, as well as those who are “just getting started” on their small business journey. Wherever you are, Mychal is sure to be interested in what you’re working on. He simply loves connecting with others who share an entrepreneurial spirit.

Mychal’s goal is to keep learning and sharing the knowledge he has acquired to help others. In his free time, Mychal loves following Arsenal football club, playing golf and reliving his college days by traveling to a unique college football venue with his childhood friends each year.

Photo of Mychal Edelman
Photo of Mychal Edelman

Amanda Madsen

Services Content Strategist

With nine years of experience at Keap, Amanda Madsen has been a dedicated advocate for small business success. Starting in support, she quickly developed a passion for helping entrepreneurs master their Keap applications. Amanda thrives on working closely with small business owners, guiding them to streamline operations and achieve growth through automation.

When she’s not empowering businesses, Amanda enjoys quality time with her family, crafting, and immersing herself in great audiobooks. Her blend of technical expertise and genuine care makes her a trusted partner for businesses ready to

Raylen Davis

Manager of Service Strategy

Raylen is a digital entrepreneur and sales consultant with over five years of experience, helping businesses achieve six-figure success. As Manager of Service Strategy at Keap, he leads Keap Academy, oversees onboarding, and manages revenue goals for the internal services team. He’s collaborated with thousands of businesses, particularly coaches, consultants, and trade schools. 

Passionate about removing obstacles to personal freedom, Raylen focuses on helping businesses achieve more with less effort through automation. Outside of work, he enjoys spending time with family, practicing jiu-jitsu, and reading.

Photo of Mychal Edelman

Don’t miss out on this hands-on training and implementation experience with Keap experts and other small business owners and marketers

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