Blogging has come a long way since the early days of LiveJournal and Tumblr. Blogs have evolved from individual writers’ musings and thoughts to a robust marketing channel used by almost every business with a digital presence.
Blogging gives you another avenue to communicate and connect with your customers. You’re able to answer burning questions, offer advice, host tutorials, and more.
While it’s relatively simple to create a blog, it requires time, money, and resources to maintain it over time. You need people who will create content, distribute that content, and measure the results.
However, the upside is worth it. Some of the benefits of blogging include:
It can be tempting to start writing whatever comes to mind before fully formulating a blogging plan. However, your blog is just like any other marketing tactic and deserves careful planning before diving in.
Here are four steps to take to set your new blog up for success:
Every company wants to increase eyeballs on their content, especially businesses just starting their blogging efforts. But, as you work to increase your blog’s readership, remember that number can sometimes be a vanity metric.
Instead of focusing on the number of readers for your blog, focus on the quality of those readers. Five-hundred readers who are interested in purchasing your product or service is much more important than 5,000 readers who have no interest in what you’re selling.
Here are three ways to get qualified readers for your blog:
Blogging for your small business is a balancing act of checking all of the technical boxes —- like including relevant SEO keywords and posting regularly — while capturing the interest of your readers.
As your blog grows, be comfortable adapting your content strategy based on what is and isn’t working. For example, if your 2,000-word article performed half as well as your infographic, opt for including more visuals in your content. Over time, you’ll pinpoint the type of content that works best for your business and drives the results you want.
Subscribe to our newsletter
Thank you for subscribing!