Blogging has come a long way since the early days of LiveJournal and Tumblr. Blogs have evolved from individual writers’ musings and thoughts to a robust marketing channel used by almost every business with a digital presence.
Blogging gives you another avenue to communicate and connect with your customers. You’re able to answer burning questions, offer advice, host tutorials, and more.
While it’s relatively simple to create a blog, it requires time, money, and resources to maintain it over time. You need people who will create content, distribute that content, and measure the results.
However, the upside is worth it. Some of the benefits of blogging include:
It can be tempting to start writing whatever comes to mind before fully formulating a blogging plan. However, your blog is just like any other marketing tactic and deserves careful planning before diving in.
Here are four steps to take to set your new blog up for success:
Every company wants to increase eyeballs on their content, especially businesses just starting their blogging efforts. But, as you work to increase your blog’s readership, remember that number can sometimes be a vanity metric.
Instead of focusing on the number of readers for your blog, focus on the quality of those readers. Five-hundred readers who are interested in purchasing your product or service is much more important than 5,000 readers who have no interest in what you’re selling.
Here are three ways to get qualified readers for your blog:
Blogging for your small business is a balancing act of checking all of the technical boxes —- like including relevant SEO keywords and posting regularly — while capturing the interest of your readers.
As your blog grows, be comfortable adapting your content strategy based on what is and isn’t working. For example, if your 2,000-word article performed half as well as your infographic, opt for including more visuals in your content. Over time, you’ll pinpoint the type of content that works best for your business and drives the results you want.
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Infusionsoft is now Keap. That’s weird to write, but it’s also exciting.
In 2001, trying to get Infusionsoft off the ground, there were many times when I wanted to quit. I’ll never forget my wife, after two years of struggling to survive, hugging me and saying, “Keep going.”
Over the last two years, we’ve talked with thousands of small business owners to get a deeper understanding of their unique challenges in today’s market. We learned that it’s harder than ever to succeed in small business. Customers expect more. On-demand is the rule. There’s no shortage of platforms on which to complain. A failed job or two can be damaging to your business.
Keap is our signal to the world—and to ourselves—that it’s time to make it easier to succeed. We’re on a mission to simplify growth for millions of small businesses. Our new name is a nod to the tenacity of the small business owner and encompasses everything we know to be true when it comes to success: keep going, keep serving, keep growing.
Along with a new name, we’ve expanded to two products. Keap, our newest product, is smart client management software that helps service businesses progress leads to satisfied clients. Infusionsoft by Keap is powerful CRM and sales and marketing automation software for advanced business needs.
Both are designed to make it easier than ever for more small businesses to get organized so they can deliver great service and close more business.
To your success,
CEO + Co-Founder