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Marketing | 2 min read

Press release: Keap launches Easy Automation to bring the power of marketing automation to more small businesses

(Chandler, Ariz.– Sept. 14, 2020) Keap, the leader in sales and marketing automation software for small businesses, announced today a new feature, Easy Automation. Available in Keap Grow and Keap Pro, Easy Automation makes automating tasks easier and faster with pre-built templates that can be turned on at the push of a button. In less than three minutes, a small business can automate new lead and client follow up, appointment scheduling, payment processing and more.

“In the past automation has been too time consuming for small business owners,” said Keap Chief Technology Officer Rajesh Bhatia. “Easy Automation democratizes automation to the masses by removing a lot of the complexity. Now more entrepreneurs will have the freedom and time to focus on growth and delighting clients. This is the future of small business automation.”

More than 15 years ago, Keap created the first visual automation builder for small businesses, helping 127,000 entrepreneurs automate more than 200 billion tasks. Today, clients are even more demanding on small businesses, with 80% of entrepreneurs reporting pressure to be available around the clock [1]. With Easy Automation, pre-set, customizable templates make it easier for small businesses to get started with sales and marketing automation. In minutes and at the push of a button, entrepreneurs can automate workflow templates proven to drive growth and save small businesses time.

Here are some the most popular workflows small businesses are automating to save time and grow sales:

  • Send personalized follow-ups to new leads to get them to engage or buy
  • Automated appointment invites, scheduling and follow-up to increase meetings and sales
  • Automatically ask happy clients for reviews and referrals to accelerate growth through word of mouth
  • Automatically generate tasks in your sales or fulfillment process so nothing slips through the cracks
  • Only automation builder that allows you to create, publish and manage automation using your mobile device

“Easy Automations has allowed my clients to schedule appointments with my business seamlessly,” said Stefanie Ardoin, Keap customer and owner of Island Organizing. I had leads moving further through the funnel faster than I could have imagined.”

For small businesses that need powerful, robust customization and integration capabilities, Keap provides Campaign Builder, the most powerful drag and drop automation builder for small businesses available in Keap Pro and Infusionsoft by Keap.

For more information or to request a demo with our Product Manager, please reach out to Kristin Hege with Convey Communications at [email protected].

In 2019, the company rebranded from Keap to Infusionsoft and launched a new product lineup of sales and marketing automation software: Keap Grow, Keap Pro and Infusionsoft by Keap.

Resources used in this release: 2018 Infusionsoft Value Outcome Survey

About KeapKeap, previously Infusionsoft, is on a mission to simplify growth for millions of small businesses. Founded in 2001, Keap empowers small businesses to grow sales and delight clients by automating sales and marketing activities. The company pioneered CRM and marketing automation software for small business and today serves more than 125,000 users globally with its Keap Grow, Keap Pro and Infusionsoft by Keap products. Headquartered in Chandler, Arizona, the company is funded by Goldman Sachs, Bain Capital Ventures, Mohr Davidow Ventures, and Signal Peak Ventures. For more information, visit www.keap.com or connect with us on Facebook.

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