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 | 2 min read

New Year, New Landing Page Updates

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Lauren Joyner

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We have a few updates to Landing Pages in the Infusionsoft App. Follow along with our product manager, Ernest Saco, as he shows you the new options for Landing Pages and how to use them:

Hidden fields

Many customers have requested hidden fields, and we listened! You can hide any field on the landing page you want. Why would you want to hide a landing page? Say you’re sending out an invite to a webinar to your contact list. You can send them to a landing page to RSVP and hide the email field in the form. That way they only have to provide their first name. The email will auto-populate in the background (remember, you emailed them, so you already have the email address) and their first name will be attached to the contact record associated with the email address. This allows for a better user experience because they won’t see an unnecessary field.

Auto-populating contact fields

To go along with these hidden fields, we now have auto-populating contact fields. So, if you send an email with a link to the landing page, all the information you already have in the contact record will auto-populate and your prospect/customer will only need to fill in the information you don’t have. Just another way to delight your users!

This also allows you to set up multi-step opt-ins. You can ask for email upfront (fewer fields = more form completions), then when the prospect hits submit, they will be directed to another landing page, where you can ask for the name (this is where hidden fields come in—you hide the email field and it auto-populates in the background).

URL parameters

This is a more advanced feature. What are URL parameters? It’s any portion of the URL that comes after the question mark and gives information about what that URL will do. For example, You can use it to auto-populate fields in a contact form for a more personalized experience or include a promo code on a checkout page. Our new URL parameter customization feature allows you to control this. If you’re offering 20 percent off to a specific email list, you can change the URL parameter to mask the promo code label to something arbitrary like "sales-info" so it can’t be used by other people (this can also help with tracking).

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