We recently announced that Thryv acquired Keap, and people are buzzing with excitement (we are too), but there are also a lot of questions floating around, like:
What does this mean for current Keap users?
What’s going to change?
How can I access Thryv?
Is this good for me and my business?
These are all great questions, and we’re going to give you those answers in this blog. But what we can tell you right up front is that this acquisition is incredible news for the small business community, and there’s never been a better time to be a user of Thryv or Keap!
Can you tell we’re just a tad excited? By the end of this blog, you will be too, but we know you want answers, so let’s get to it.
What is Thryv?
Thryv is an all-in-one business management and CRM system dedicated to helping small businesses compete, scale, and thrive (no pun intended).
Their software is broken down into three different centers, all of which make up a robust, well-rounded suite of features and tools that small businesses need to organize their workflows, reach more of their audience, hit their growth goals, and save time throughout their entire business.
Check out a quick summary of each Thryv center below:
- Thryv® Command Center consolidates the countless client and team messages every business has into one inbox that can be accessed from anywhere, ensuring every message is easy to find and no communications fall through the cracks. This center comes equipped with:
- A centralized inbox
- TeamChat
- Phone and video calls
- Transcribed voicemail
- Dedicated business line
- Web chat
- Thryv Marketing Center™ helps businesses build and strengthen their brand, make data-driven decisions, and attract more of their target audience thanks to the following tools:
- Online listings and reviews
- Real-time analytics
- Social media management
- Heat mapping
- Website design
- Offline-marketing tracking
- Thryv Business Center™ makes it easy to streamline internal operations by automating business’s repetitive, time-consuming tasks. More specifically, it comes with tools to help manage online appointment scheduling, collect payments, capture reviews, and other important but timely tasks. Features include:
- Customer Relationship Management (CRM) software for small business
- Appointment scheduling and calendar management
- Estimate and invoice creation
- Automated review generation
- AI Review Response
- Email and SMS marketing
- And many other powerful tools
These impressive centers aren’t all Thryv brings to the table. They also offer AI for small business, a reporting center, secure online document signing, and the Thryv marketplace full of countless integrations.
Why join forces?
“Why?” is the question we’ve heard more than any other when people find out that Keap is now a part of Thryv, and it’s completely understandable. However, it’s not as complicated as it may seem. The answer boils down to two main categories:
Mission: At the heart of both Keap and Thryv is the same mission of empowering small businesses to succeed. That’s been the guiding principle behind each company and the software they create, and joining forces opens the door to expand that mission and serve more small businesses than ever before.
Clate Mask, co-founder of Keap, summed it up well when he said, “Our shared vision for empowering small businesses will allow us to accelerate innovation and provide unmatched support to our clients. Together, we will create a stronger platform that meets the ever-changing needs of SMBs everywhere.”
Product: The incredible thing about Keap and Thryv’s respective small business CRM software is that they complement one another perfectly. So, this joining of forces will provide an even better experience to Keap and Thryv customers alike. We’re working hard to collaborate on the products we’re offering, and you’ll soon discover all the incredible Thryv features you can look forward to as the software options integrate.
What’s there to look forward to?
The short answer: A LOT.
You’ll get to continue using the Keap business automation and CRM system features and services you’ve come to know and love, but the most exciting part is we’re hard at work with the Thryv team to bring you brand-new products and access to the Thryv ecosystem.
The collaboration between Thryv and Keap is in full swing and we’re still ironing out the details, so we can’t spill the details yet (no matter how badly we want to).
But in the meantime, sit tight and get excited because this acquisition means amazing things for small business teams ready to smash their growth goals and reach new heights. If that’s you, you’re in the right place at the perfect time.
We’ll fill you in as we know more, but for now, take a look through our FAQ page if you have questions. And don’t forget to get better acquainted with Thryv while you’re at it! For starters, they have a ton of awesome resources on the Thryv blog. We’ll link to a few of our favorites below to get you rolling.
8 Best Social Media Management Tools for 2025
How to Create Video Ads for Social Media
Brand Awareness: The Ultimate Guide for Small Business Owners
