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Infusionsoft is now Keap. Learn why.

What happened to Infusionsoft?

We officially changed our company name from Infusionsoft to Keap in January 2019. Keap represents the grit and passion entrepreneurs put in each day to keep going, keep serving, and keep growing. Infusionsoft was also the name of our flagship product. Now it’s called Keap Max Classic.

What is Keap?

Keap serves 125,000+ users with sales and marketing automation that includes CRM, marketing automation, sales automation, and payments.

How does Keap stand out from the crowd?

Keap has 20 years of experience helping entrepreneurs grow sales with proven sales and marketing expertise, the leading sales and marketing automation platform, and a strong partner community.

Why did Keap rename its Infusionsoft product?

Keap has unified the product, brand, and community—we are all part of the Keap community.

This clear cohesion better unites our user community, which has always been one of Keap’s most important attributes.

What is the new name for Infusionsoft?

Infusionsoft is now Keap Max Classic. For advanced entrepreneurs, we have launched Max on the Keap platform as a new beta experience and we’ll continue to add new advanced features.

Check it out here

There are two versions of Max—Max and Max Classic. If you are interested in the classic interface, then Max Classic is right for you. While each version of Max has a slightly different feature set these two versions will become more similar over time.

Check it out here

What else does Keap offer? How do I know which product is right for me?


For growing customers with custom needs—create automated, repeatable sales processes and marketing campaigns to save time and grow sales.

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For established businesses with teams that need a robust CRM solution. This new beta experience powers your growth with advanced marketing and sales automation, customizable campaigns, e-commerce, and app integrations.

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Max Classic (formerly Infusionsoft)

For those with advanced ecommerce and sales team needs. Think of Max Classic as the same product with a new name and a continual rollout of exciting product improvements.

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Are you investing in Keap Max Classic (formerly Infusionsoft)?

Yes, we're committed to investing in Keap Max Classic. You can expect major usability improvements, enhanced capabilities, and additional integrations in the coming months.

How do I decide which Keap product is best for me?

We offer products for every stage of your business growth. Whether you want to start simple or are ready for one of our more advanced editions, you’ll find a Keap product that eliminates the chaos, saves time, and grows your business. Call Keap at +1 866-800-0004 for more information.

Will there be any immediate price changes as a result of this name change?

No, you will continue to receive the great value you’ve come to expect from every Keap product.

Why choose Keap?

Entrepreneurs are Keap’s entire focus. Our CRM and sales marketing tools help you save money and get more done with less work so you can grow your business. We also provide support, coaching, and partner assistance to help you grow at any stage of your business.

Was Infusionsoft purchased by another company?

No, we chose to change our name to better represent who we are and what we do for entrepreneurs everywhere.

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