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Adam Mertz, VP of Social Development at The Social Concept, provides a step-by-step guide on how to build your next holiday marketing campaign (one that can be refurbished and used year-round) in order to maximize your revenue. You’ll learn the basics of holiday marketing, as well as:
A holiday marketing campaign will need to be ready-to-go by Thanksgiving, so it means that you’ll need to prepare it between September 25th and November 20th. This ebook will break the 8-12 hours of total work needed into weekly tasks to prevent you from getting overwhelmed. We’ve also included a checklist, so you can make sure that you’ve done everything you need to do at the right time.
The key to pulling off successful holiday marketing campaigns is NOT to do it all at once; spending a day or two straight on a campaign can be rather grueling. It’s far easier to break it up into 8 or 9 short working sessions. It prevents burnout and gives you time to check in with your sales and marketing automation vendor’s tech team in case you run into any technical issues.