Deliver. Satisfy. Repeat.

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Deliver. Satisfy. Repeat.

How to earn customer loyalty and retention

Infusionsoft Brand Journalist, Andrea Parker, shares a number of suggestions to help create a smooth, consistent customer experience that turns casual customers into a reliable source of repeat business. In addition to learning Andrea’s tips on customer loyalty and retention, you’ll learn:

  • Earn their trust by always delivering on your promise, whether it's a shipping timeframe or the quality of a product or service
  • Be social and engage with your customers on social media channels like Facebook, Twitter or Pinterest
  • Create a smooth, easy browsing and purchasing experience on your website
  • Stay in touch after the purchase with upsell offers, exclusive discounts or new product announcements

Enticing customers to return

Creating trust is vital for building customer loyalty and retention. Tell your customers that not only is their privacy valued by your business and their payments are secure, but you make promises you can keep—and then make sure you keep them. Did you quote a two-day delivery timeframe? Did you tell them their satisfaction is guaranteed? Always follow through. Show your customers that when you say you’ll do something, it will be done.

One helpful hint for online retailers is to start accepting PayPal as well as credit cards. It may not always be the best payment options for a small business, but there is a certain amount of inherent trust in PayPal by those who frequent online shops.

Infusionsoft is now Keap. That’s weird to write, but it’s also exciting.

In 2001, trying to get Infusionsoft off the ground, there were many times when I wanted to quit. I’ll never forget my wife, after two years of struggling to survive, hugging me and saying, “Keep going.”

Over the last two years, we’ve talked with thousands of small business owners to get a deeper understanding of their unique challenges in today’s market. We learned that it’s harder than ever to succeed in small business. Customers expect more. On-demand is the rule. There’s no shortage of platforms on which to complain. A failed job or two can be damaging to your business.

Keap is our signal to the world—and to ourselves—that it’s time to make it easier to succeed. We’re on a mission to simplify growth for millions of small businesses. Our new name is a nod to the tenacity of the small business owner and encompasses everything we know to be true when it comes to success: keep going, keep serving, keep growing.

Along with a new name, we’ve expanded to two products. Keap, our newest product, is smart client management software that helps service businesses progress leads to satisfied clients. Infusionsoft by Keap is powerful CRM and sales and marketing automation software for advanced business needs.

Both are designed to make it easier than ever for more small businesses to get organized so they can deliver great service and close more business.

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To your success,
Clate Mask
CEO + Co-Founder