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Keap Director of PR, Laura Collins, pairs with Keap's PR Specialist, Cory Fetter, to provide information on defining your PR goals so you can develop a successful, easy-to-implement PR plan. She covers the importance of PR for small businesses and how leveraging a few best practices can drive long-term success for your business’ overall marketing strategy.
The goal of PR is to establish, maintain and protect your brand’s image in the eyes of your clientss, leads, media, influencers, investors and partners. PR is about sharing your story across multiple public platforms in a way that rallies your stakeholders to believe, support and share your cause. Common PR activities can include: building relationships with media and influencers, sharing news and trends in your business and industry, creating and publishing content, winning awards and speaking at conferences and events.
We recognize that for small businesses, time and money are finite resources, and that there are never enough hours in the day. It can be a struggle to balance the day-to-day responsibilities of running a business with the strategic marketing activities that help entrepreneurs take their businesses to the next level. A lot of small businesses want to invest in PR, but don’t know where or how to begin. PR can even seem intimidating at times, but it doesn’t have to be.
A lot of bigger organizations will hire an agency, consultant, or full-time employee to build and manage a strategic PR game plan. Unfortunately, this isn’t a luxury that most small businesses can afford. So what types of PR activities can time-strapped small business owners engage in to get noticed?