Created by SMB Group, a technology industry research, analysis and consulting firm, this e-book teaches business owners how to grow a small business by creating a strong foundation to start on. Inside, SMB gives their tips on:
Small businesses come in many shapes and forms, from professional and personal services providers to retailers to manufacturing. But one thing that almost all have in common is the desire to grow revenues and increase profits. To do this, the business must attract new customers, and keep existing customers happy so that they’ll come back for more and recommend the company to others.
But connecting with both prospects and customers in a meaningful and organized way can be time consuming-especially now, when they expect more responsive and personalized offers, interactions and customer service than ever before.
To engage and retain today’s savvy customers, small businesses need an effective approach to create, nurture and convert leads, and to foster repeat business and referrals. But too often, small businesses try to grow the business with a tangle of disjointed point solutions-which are likely to get in the way of growth instead of enabling it.
Sound familiar? Then read on to learn how an automated, integrated sales and marketing process can provide the foundation your business needs to grow.