Guide to email metrics

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Guide to email metrics

Whether you’re just getting your [email marketing strategy](https://keap.com/resources/email-marketing) off the ground or you’re looking to kick it up a notch, you have to know which metrics to look at, what your benchmarks are, and how you can continually improve on them.

In this guide, you're learn six of the most important metrics for email marketing and how to calculate them, including:

  • Bounce rate
  • Conversion rate
  • Unsubscribe rate
  • And more!

But knowing your numbers isn’t as important as what you do with them. So you will discover basic benchmarks and goals, as well as how to keep improving. 

Why the name change?

Infusionsoft is now Keap. Why? Because it takes perseverance to grow a successful small business, and we’re here to help.

Our mission remains the same: To simplify growth for millions of small businesses worldwide.

As Keap, we now offer a family of products designed to help small businesses no matter what stage they’re in.

We created Keap, the all-in-one CRM, sales and marketing platform for growing service businesses, because most small businesses need to start simple and grow over time.

Our top-tier product, Infusionsoft, is for small businesses with more advanced sales and marketing automation needs.

So whether you want to start simple or you’re ready for our most advanced edition, we offer a Keap product that will help you get organized, deliver great service, and grow your business.

Keep going. Keep serving. Keep growing.

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