Calls to action

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Calls to action

Learn how to create calls to action that convert

Keap Brand Journalist, Andrea Parker, provides valuable information on making calls to action (CTAs) work for your small business. A good CTA will capture your potential client’s attention and give them a reason to click. In addition to creating high-converting CTAs, you’ll learn:

  • The difference between a great call to action and a poor one
  • How you can use CTAs to collect lead information or turn leads into clients
  • Which CTAs actual companies are using right now to get their clients to take action
  • The most trusted sites to find additional CTA resources

Well-placed CTAs are critical

You’ve brought potential clients to your website through a carefully crafted SEO strategy and a brilliant social media campaign, so why aren’t your leads converting? It might be possible that you have forgotten one of the most important things in marketing: asking your potential client to do something after reading all of the great information on your website. This is when calls to action (CTA) become most critical.

While you want to give leads a good look at what your small business has to offer, you don’t want to give away too much up front, or else you might never hear from them again -- unless you’ve created a valuable, well-placed CTA.

Placing a direct, informative CTA at a critical point in your content will allow you to capture your lead’s name and contact information so that you can turn that lead into a paying client.

In this guide, we will discuss all you need to know about making calls to action work for your small business.

Why the name change?

Infusionsoft is now Keap. Why? Because it takes perseverance to grow a successful small business, and we’re here to help.

Our mission remains the same: To simplify growth for millions of small businesses worldwide.

As Keap, we now offer a family of products designed to help small businesses no matter what stage they’re in.

We created Keap, the all-in-one CRM, sales and marketing platform for growing service businesses, because most small businesses need to start simple and grow over time.

Our top-tier product, Infusionsoft, is for small businesses with more advanced sales and marketing automation needs.

So whether you want to start simple or you’re ready for our most advanced edition, we offer a Keap product that will help you get organized, deliver great service, and grow your business.

Keep going. Keep serving. Keep growing.

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