Keap Brand Journalist, June Brockmeyer, guides you through creating an effective relationship marketing strategy using social media. She will show you how to use LinkedIn and leverage it to your advantage. You’ll learn how to:
On the LinkedIn site, there is a quick and dirty explanation of what the network is and its purpose:
“LinkedIn is the world’s largest professional network with over 175 million members and growing rapidly. LinkedIn connects you to your trusted contacts and helps you exchange knowledge, ideas, and opportunities with a broader network of professionals.”
Sounds promising right? Sites like this can help improve the relationship marketing strategy we have as entrepreneurs and small business owners.
As we know, social media sites make it very easy for us to get to a place where we’re comfortable with the basics, but as a LinkedIn newbie I still needed to get those basics down.
As I logged into my LinkedIn profile, I noticed I needed to complete a few more steps in my profile. First came making connections. The way I understood the concept of connections was to “add” people I knew to my network, sort of like one would add “friends” to Facebook and similar social sites. Although the concept was similar, LinkedIn seemed to be a bit more extensive when it came to relationship marketing.