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Using social to win local

Paige Clark, Keap’s Corporate Communications Specialist, joins Small Biz Buzz to talk about utilizing the small business aspect in local marketing when it comes to social media.

“If you're really working on growing [your] small business, you want to focus on the people who are your market,” said Paige. “And that's why you want to start with this local bubble on social media.”

Per Paige, the first place you should start, whether it’s on Instagram, Facebook or Twitter, is geotagging your location, but use it strategically. Don’t tag a place that no one's ever heard of. Don't tag the taco stand on the side of the road because they have good tacos. You want to tag the more general area that is going to have an impact.

Click play for more.


Dusey (00:13):

Hello everybody. This is Dusey Van Dusen and our forever host, Crystal is here with us. Hello.

Crystal (00:21):


Dusey (00:22):

How's it going?

Crystal (00:23):

Great. So happy to be here today. I'm really excited. We have my partner in crime.

Dusey (00:29):

Yes. Yes. I'm happy to jump in on the podcast, but we were also bringing in a fellow Keaper, change it up a little bit this time, Paige. Paige how's it going?

Paige (00:38):

How's it going everybody?

Crystal (00:40):

I always love when Paige is on. It makes me feel like we're just chatting.

Dusey (00:44):

Yes, absolutely.

Paige (00:45):

Which we do the first five minutes of every [inaudible 00:00:48] with you and me.

Crystal (00:50):

Exactly. Exactly. She knows where all the bodies are buried.

Dusey (00:58):

Oh man. Okay. I thought we had great conversations, but I need to get in on the body burying conversation.

Crystal (01:04):

It's literally like my two besties, we're on a call, just a regular call chatting today. Except we're going to have to provide some insight.

Paige (01:14):

We're going to talk about something.

Dusey (01:15):

Yeah. More than just being one of our besties, Paige Clark. Paige, why don't you tell us a little bit about what you do?

Crystal (01:22):

All the things you do.

Paige (01:24):

I work really closely with Crystal and together we put out all the social content across all of our different channels. We work our live shows. I like to say we're producers, because that sounds really fancy. Like we're producing live shows. It makes me feel a lot more official than I find the talent and put together the outline.

Dusey (01:44):

That's why I call myself a producer for this show, just because it sounds cool.

Paige (01:49):

Yeah. It just sounds cool. What's your experience? I'm a live show producer.

Dusey (01:52):

Live streaming producer.

Crystal (01:55):

It does sound fancy.

Paige (01:57):

So I curate all the content that goes out on our channels. I also am in charge of our social listing and also our user group and growing that on Facebook. And lastly, I oversee our advocacy program. So you might've heard in episode something, one of the episodes talking about advocacy and [inaudible 00:02:22] and word of mouth. So I also oversee that and make sure our customers are [inaudible 00:02:29] hearing their happy stories.

Dusey (02:31):

That's awesome.

Crystal (02:31):


Dusey (02:32):

I had it up. It's 93. It wasn't just great memory on my end. I did a quick search here. Episode 93, you can hear Paige again.

Crystal (02:39):

Thank goodness. I was going to be impressed.

Paige (02:39):


Crystal (02:42):

I was like, "How does he remember these?" You always seem to come in clutch, Dusey. If we're talking about an episode, he's putting it in the comments so that we don't sound silly, but yeah, Dusey's always got that search ready and ready to go.

Crystal (02:57):

So today I know we're talking about something near and dear to my heart, but Paige, why don't you share with what we're going to be talking about today?

Paige (03:06):

Yes. I wanted to talk about a little bit of a niche part of social and I absolutely love it when I see it happen. Because there's a lot to cover when you talk about social media. There's a lot of different mediums [inaudible 00:03:23] approach. There's a lot of different platforms that you work with. But one of my biggest things when it comes to social media, is utilizing the small business aspect in local marketing.

Crystal (03:40):

So important.

Paige (03:41):

Yeah. And using local marketing mindset when you are on social media. We'll get into it, but I'm on social media in these places where you have other small businesses. And part of me is just like, "I wish I had a small business, so I could be doing this." So I could be utilizing these tools and making myself known very [inaudible 00:04:09].

Crystal (04:09):

Totally. It's such good thing. I don't know if you know, Paige, this might be a new thing for both of you Paige and Dusey, but I got my start in marketing doing outreach marketing, which was a lot of local marketing based marketing. And the reason I started making my shift, because Paige I'm a lot older than you, was because I started shifting thinking the future of local marketing is social media marketing. And that's actually why I started moving into social, is because I felt like it was a good fit and it was taking what people used to do door to door or phone call to phone call, business card to business card, to the digital world. So just a little tidbit there, but that's why I was so excited.

Dusey (04:53):

That's really interesting, because my first thought when I think social is definitely not local stuff. When I think social, I think, "Why would I want to use Facebook or Twitter or Instagram or whatever?" And it's like, "So I can get a worldwide audience." So what I'm hearing from the experts, who I should be listening to, is that there's ways to use this stuff for someone who's trying to focus on local, which from the advice I've heard from many of our guests over time, own your zip code first. If you can own your zip code, that is a great place to start in whatever service it is that you're offering.

Dusey (05:29):

So, tell me more about how I can have a little shift in my mindset of, well, what should I be doing to help locally to work social for local stuff?

Paige (05:42):

One of my biggest things is that this is really, the strategy, is really aimed at people who are locally bound. So you think of your real estate agents. They're not going to be sell... If you live in Arizona where we're at and they are in Texas, they're not going to be selling you real estate, most likely. Same thing with, I think, the financial sphere. There's different tax laws in different states. They'll have to know that. So they'll probably focus within your own state within your own community. I also think of, my husband's a lawyer, so I think of practicing law and there's different rules and you have to be barred in different states. And so thinking of things like that, I think are really beneficial when it comes to thinking of who your audience is, what kind of interaction do you have with your clients?

Paige (06:40):

I also think of photographers. You're not going to hire a photographer in New York when you're in California, unless you're rich and can fly them out there. I've seen that happen, too. But if you're really working on growing that small business, you want to focus on the people who are your market. And that's why you want to start with this local bubble on social media.

Crystal (07:04):

I think too, when you think of a lot of the brands that you're bonded to, a lot of them, not all, but a lot of them are actual local businesses. You guys have heard me talk about one of my favorites, Cider Corps all the time. Dusey, I'm sure you've got some local favorite restaurants, local favorite services. My real estate agent, we had him on the show, Frank. I'm very bonded to using him forever. I even told Frank that even if I get a boyfriend that's a real estate agent in the future, I will still want to use Frank.

Crystal (07:36):

So a lot of the bonds you build, especially on social, can be with businesses that you learn a lot more about through their social media. I check every week. Cider Corp drops their bomb Thursday, to let you know what it is. Friday, the bomb comes out. I'm checking every Thursday, their Instagram, to see what the bomb is going to be tomorrow. So it's those kind of things that you can really accomplish on social, through local marketing and really targeting in on your community.

Dusey (08:02):

There's a restaurant, now that you mention it, that is local Yoko shout out to Yoko Fast Food.

Crystal (08:11):


Dusey (08:11):

They run a pretty good local social game. The thing is they're very bad for my diet because it's often pictures of custom orders of amazing food that different people did and the person that runs it, he's always taking pictures of their food and posting it online. That one little tiny tactic is very effective.

Crystal (08:32):

Yeah. The pictures of food will get you every time. Man, that's a dangerous... The other one that gets me, the other local one I can think of, Urban Cookies and they post pictures of their cookies, their cupcakes and all of a sudden I'm getting four cupcakes, two cookies. I'm like, "Oh Lord, I can't even eat these quick enough before they're going to like start going a little..." I mean, theirs last a long time, but eventually they go stale.

Paige (08:56):

There's a place out by me that's called Karma Apple. And they have the most beautiful Acai bowls and smoothies and cookies. It's amazing.

Crystal (09:07):

I'm not going to lie. I thought it was caramel apples.

Dusey (09:10):

I was going there too. I'm waiting for her to say Karma Apples that makes Carmel apples.

Crystal (09:14):


Paige (09:15):

Karma Apple. They do a great job on their social, too. But I think more so from discovering it, or from creating those bonds, is getting discovered on a social platform.

Crystal (09:30):

That too. You're right.

Paige (09:30):

And I think that's where the most opportunity is. And Dusey, I kind of had the same mindset as you of social is for the internet and expanding that bubble, until I really moved out to this town I'm in now. And then someone said, "Oh, are you a part of this Facebook group?" I said, "No." And then they added me to Facebook. Now I'm in like 30 Facebook groups. Two years ago, I was maybe in five. I am in so many Facebook groups and it's all because people are looking for that close-knit community. But guess who also shows up in those spaces? Businesses, and that's really where I see the most opportunity for our small [inaudible 00:10:14].

Crystal (10:15):

So tell us a little... oh, sorry, Dusey. Go ahead.

Dusey (10:18):

I was just going to say, when you're saying businesses show up in there, what you're saying is, businesses should look to find groups, local groups on Facebook that are related to what they do and go become a part of those communities, regardless of creating their own group. Or are you talking about them creating their own group or walk us through it.

Paige (10:37):

A little bit of both. So for example, there is a very large Facebook group for the town that I live in and it is ran by a real estate company, but everyone in the town, well, not everyone, majority of people in the town are in this group. This is the one group where everyone goes through. There's no other group for the town. Everyone goes to this town. And it's ran by a real estate agency.

Crystal (11:11):

Is this the group where the guy was asking for the date?

Paige (11:14):


Dusey (11:15):

Oh my, that sounds kind of [crosstalk 00:11:16].

Crystal (11:16):

The weirdest things happen in this group. I'm not in the community. So I don't get in the group, but Paige tells me. Paige tell them how this man was using it.

Paige (11:25):

This guy was, I think he had a wedding coming up or something like that and he needed a date to it. And so he posted. He did like a little bachelor, bachelorette series on this one thread.

Crystal (11:40):

Women were throwing themselves into the mix to get chosen. He had an onslaught of women. I don't know. What do they call that? A hearem of women.

Dusey (11:51):


Crystal (11:52):

Harem, thank you, he was picking from. All these women that wanted to date him just from being in that group.

Dusey (11:58):

Besides finding a date.

Paige (12:00):

True love.

Dusey (12:02):

Yeah, true love. What can be better than true love, honestly? We should just end here. What does that real estate agent or company get out of running that business or running that group for the town?

Paige (12:15):

Yeah, so they get brand awareness. They coordinated the name, so it's a little bit like their real estate agency's name. But they also have this whole host of people, because people post in there saying, "Hey, I'm looking for a two bedroom, one bathroom apartment for under this amount." Not only are they able to represent themselves, but other small business owners are in there too, offering up their services to that thread, so other real estate agents, people who are offering their own houses. So another example would be, in this group, a lot of different types of people are in there. And so someone goes in there, "Hey, I need a great chiropractor. Who do you recommend?" You see 20 comments, 30 comments, 50 comments deep of people plugging their own businesses or plugging the businesses that they love.

Dusey (13:17):

Okay, cool.

Crystal (13:18):

Paige, why aren't we getting 50 comments deep on our posts? Just kidding.

Paige (13:23):

Maybe I'll ask for a... I don't know.

Crystal (13:24):

A chiropractor?

Paige (13:26):

Yeah, a chiropractor. But I see these opportunities. And there's a lot of people who are in the group who refer other people, but I just want to go to these business owners who are getting tagged and be like, "You need to be in here. You need to be in on this and you need to set up alerts for whatever you do." My husband doesn't have a Facebook, so I do it for him. So when people are asking for attorneys that fit his niche market, I jump in there and I give them their name.

Paige (14:00):

And so I think Facebook group is a great way to identify those one-to-one connections you can have in your community and also make connections and get your name out there. Yeah, it's a little bit manual, but think about the word of mouth, the spread of that. Not only are you answering that person's question, but anyone else who might be looking for a chiropractor that isn't bold enough to ask or doesn't want to speak up. That's how I found my chiropractor. I went to one of the threads and I scrolled through all of them and I was like, "Oh, okay. I hear a lot of good things about this person." And now I go to him.

Dusey (14:39):


Paige (14:39):

Fun fact, he's also friends with Scott Martineau.

Dusey (14:41):

Really round about way. That's awesome. That's great.

Paige (14:47):

But I think it's a great opportunity and it really, it pains me because it's free. It's very public.

Crystal (14:54):

That's the thing I love about it. I'm so frugal. I love anything that's free or cheap in marketing. That's my jam.

Dusey (15:03):

Now one thing I know is, there's a few groups that I'm in that I'm thinking of that aren't local necessarily, but it's similar where there's people that are interested in a thing. I know that they'll have some rules about how businesses can represent themselves. So do you have any thoughts around that?

Paige (15:20):

Yeah, I would just say if you're in a group that is larger, they're probably going to have some guidelines around self promoting and things like that. Just make sure you're sticking to the rules so you don't get kicked out. But a lot of the time you're not the one soliciting, but you're responding to a question. I think those are okay.

Dusey (15:42):

That's free game, yeah.

Paige (15:43):

Like what other people use, ISO, which I found is internet mom lingo for in search of.

Dusey (15:49):

Yeah, in search of.

Paige (15:53):

So if people are doing ISO's on the channel, then it's a little bit more appropriate to kind of say, "Hey, this is what I do. I can help you out." So just make sure you pay attention to the group's rules and that you're not being obnoxious because if you're being obnoxious, no one's going to [inaudible 00:16:11].

Dusey (16:12):

Yeah. And each group might have different rules. They might have how often you can post, some do once a week. Some have a certain day where they say, "Okay, everybody do your self promotion on this one day," or whatever. So you could probably create a little schedule. Once you find all the groups, you can go, "Okay, now I can make a schedule that I can go repeat. So I don't have to go reread the rules every time I'm about to post. Wait, did I already use my one week promotion?"

Crystal (16:34):

I think the most important thing with groups to remember is that you actually, like Paige was saying, you want to keep it about the relationship. It's fine to recommend people. It's fine to recommend yourself, but do it where it makes sense. Don't be just posting ads you would put out on Facebook that's not in a group. You want to keep it really related to the community. And if you're helping your audience in a group, it's going to come through as authentic.

Crystal (17:03):

So you don't want to be like, "We've got a 9.99 crack your back special here at this chiropractor." You want to be more like, "Oh, I hear that you're having back pain and you're experiencing this. We can help with that with these ways." It's more helpful than it is an ad. So just keep that in mind.

Dusey (17:22):

I think being generous in those groups too, generous in terms of, "Hey," like with the chiropractor example, "Here are some exercises you can try on your own. Here's some things that you should do. And if you're still having an issue, you know where to come." Like that sort of connection.

Crystal (17:39):

Facebook groups is the place you do give the milk away for free. You give the milk away for free in the group and you will get customers out of that. So I think Paige... Oh, sorry, go ahead, Dusey.

Dusey (17:52):

Sorry. I was just going to say, I hope in this analogy then, you're selling the chocolate. Are we going for chocolate milk?

Crystal (17:57):

You're selling a subscription to milk. That's what you're selling.

Dusey (18:00):

There it is. There you go. The first one's free.

Crystal (18:03):

Yeah, the first one's free, but then you're going to want milk every week. But anyways.

Crystal (18:07):

Paige, one of the things I was curious about is, we talked a lot about Facebook groups, but I do agree with you that Facebook and social in general is a great place to get discovered. So what are some of those ways that small businesses can be posting, because both you and I are in love with organic. I don't know why we were created to love organic in a world of hate, but there's still a lot of opportunities for the organic social. So how can someone make sure they're discovered, I guess?

Paige (18:37):

I think also with that is the notion that your Facebook or your... I think of Instagram, Instagram profile necessarily has to be public or business. That's a big misconception, because I could not tell you how many pages or profiles I followed that are private, but because they engage with me, I was curious enough to find out what they're up to, what they're [inaudible 00:19:05].

Paige (19:06):

So keeping that in mind, I think the first place you start, speaking of Instagram and Facebook and sometimes Twitter, if you want to go that route, is geotagging your location, but use that strategically. You don't want to be tagging a place that no one's ever heard of. You don't want to be tagging the taco stand on the side of the road because they have good tacos. You want to be tagging the more general area that is going to impact, that you want to impact. Don't be so stupid with it where you post a picture of a desert and then you tag yourself at Long Beach. You're obviously not in Long Beach. You're in a desert. Don't do that.

Crystal (19:56):

I have not seen that. That would be baffling.

Paige (19:59):

I see it all the time. I see it all the time with people who tag themselves in a completely separate location that has nothing to do. They're more so tagging where they're at rather than where the photo was from. But I think it's a balancing act because we're close to Phoenix. And if you're geotagging locations in Phoenix, guess what? You're going to get buried really quickly in that feed, especially in Instagram. So if you're tagging in Phoenix, guess what? Things are going to pile on top of you because everyone else is tagged. It's a balancing act between finding something that has zero reach and it has all the reach in the world. You want to be somewhere in the middle.

Dusey (20:40):

In the middle there.

Paige (20:41):

I'm Italian. So I'm talking with my hands here.

Dusey (20:43):

Low competition, large reach, is what you ideally want, right?

Paige (20:46):

Right. Yeah. You want something with a lot of people going there, but not so many that you get lost.

Dusey (20:53):

I would love if you could walk us through an example of doing that, something someone specifically might do and then the benefit they would get out of it. I come from a photography background, so I immediately think, well, I'm just tagging where the pictures were not out of any... more as just a here's the information. Not out of trying to get any gain from it.

Paige (21:14):

Photography is a really great example. One, because it's Instagram, but I think of wedding photographer. I think of when I was planning my wedding. Not only did I look up the photographer's information, but I went to that location that photos were tagged, or you can just search by the location. You don't have to go through a photo. You search that location for a venue. And I want to see what the photos look like in that venue. And then I can find all the photos and all the photographers I like who took pictures of that venue that I'm getting married at. And then I can shop around for photographers there, too.

Dusey (21:54):

That's cool. Okay.

Crystal (21:58):

Did you see her face there, Dusey? She was so excited to share that.

Paige (21:59):

I love it. It's such a great way because I think it's a very untapped way.

Paige (22:07):

Another example. I did some work for a wedding photographer, this kind of segues into the next point of how you can use geotagging or location tagging on Instagram specifically. I'm not telling you to go poach people. That's not what I'm saying here. Let me disclaim that.

Crystal (22:28):

Oh Lord.

Paige (22:28):

But the Phoenix Convention Center was having their wedding expo, but to have a booth there it's expensive. Some small businesses can't afford to have a booth at an expo. And so what I told this photographer to do, I said, "Go and find the hashtag for the expo and engage on every single person's post who's at that expo." Because the brides are going to be like, "Yeah, I said, yes." And like, "I chose this place." And "Look at me in this goofy dress," or whatever. And you can go and engage. And not only does that put you in the pool, but it helps your Instagram profile rise to the top because you're having organic engagement and every person you comment on could be a potential customer.

Crystal (23:22):


Dusey (23:22):

That is a great idea.

Crystal (23:24):

That is diabolical, but I like it. I like it a lot.

Crystal (23:30):

Okay. So we've looked at hashtags and geotagging. What else can they do to make sure they're getting discovered within the community they're looking for, for a local market?

Dusey (23:41):

Yeah, I think with hashtags, there is the go and engage on similar hashtags, but also figure out what hashtags people are searching for you for. I think that's a mistake a lot of businesses make when they hashtag things. They're hashtagging things that their clients aren't necessarily going to be looking for. So let me think of an example real quick here. They're not necessarily going to be looking for what kind of camera you use. We're going to go with this photography example still.

Dusey (24:17):

That's actually a really good example.

Paige (24:19):

Right. So people hashtag Canon.

Dusey (24:21):

Photographers can get really focused on their cameras.

Crystal (24:22):

Really focused.

Paige (24:23):

Hashtag Canon. Hashtag Nikon. Well, guess what? Unless you're trying to get discovered by Canon or Nikon, your customers, your leads, are not going to be searching for you based on what kind of camera you use. They're going to be looking at Arizona wedding photographers, Arizona photographers, Arizona newborn photographers, things like that. And so I think applying a little bit of a strategy and a little bit of forethought into putting yourself into your audience's shoes and really getting to know them from that perspective and then feeding the content into that. Because no one's going to be searching for Canon. Don't search Canon. Search something that's actually going to be applicable.

Crystal (25:08):

Unless you want to find a group of photographers and then they're all using hashtag Canon or Nikon.

Dusey (25:14):

Yeah. Why are you looking for the photographer? Yeah right. Are there any tools to help small businesses do that sort of thing, to figure out, "Well, gosh, I wonder what my audience, my target audience is searching for?"

Paige (25:29):

Yeah. Here we use a little tool called Hashtagify-

Dusey (25:33):

Of course.

Paige (25:33):

And they have a free version that you can use that will show of the scope. So again, it's that big bubble versus zero bubble. And you want to find the medium bubble you want to be in the middle.

Crystal (25:50):

We like around the 30s and 40s. If it's ranking 30 or 40% popularity, or score of popularity, those are the ones that are getting a decent reach, but not being swallowed up quickly.

Dusey (26:03):


Paige (26:03):

And the things with those really popular hashtags, just something that people might want to keep in mind, is that if they are very popular hashtags, then Instagram actually might block a certain amount. I've seen it, I think it was around Christmastime where I posted something about Christmas and I hashtagged Christmas because why not? I'm not A business. I was trying to be in the spirit. It was something like Christmas. And I actually went to the hashtag and because so many things that I'm guessing were very inappropriate, were being hashtagged that, Instagram actually stopped that hashtag. And so you couldn't see posts that were tagged that in the feed. So just keep that in mind, when you go for popularity. You want to get something that's searchable, but you don't want something too big where you'll get buried in it.

Crystal (27:01):

The other tool people can really use is native. I feel like Pinterest and specifically Instagram, it's almost better to go in natively and check the hashtags as well, because you can see what other content is out. And if yours is prettier on those channels, it's going to rise to the top because it's going to get more engagement. It's going to get more likes, pins, all that. So I like to look and check any hashtags that I'm planning to use frequently on the native channel. I'm losing my voice.

Paige (27:34):

For a second when you said native, I was like, "I've never heard of that tool before."

Dusey (27:39):

I was about to clarify. I was going to say for anyone who's new to it, I think, go to the place.

Paige (27:43):

Go into the profile in the platform.

Dusey (27:45):

Yes. Use Facebook's for Facebook use Instagram's for Instagram.

Crystal (27:47):

Thank you.

Paige (27:48):


Crystal (27:50):

Oh Lord. I'm getting so [crosstalk 00:27:50] in marketing speak.

Paige (27:50):

I'm like, "I have deodorant called Native."

Crystal (27:54):

Oh my gosh. I don't know if I'd want my deodorant called Native. It gives me a vibe of they're not really doing anything to help me. I don't want my native smell. I wanted the smell that smells better than my native smell.

Dusey (28:10):

Smell something different. Not what I came with.

Crystal (28:10):

My native smell is armpit. I would like flowery meadow.

Paige (28:19):

So go into the platforms and search the hashtags. That was my second point on that, is go search those hashtags. Make sure that it's a hashtag that you want to be surrounded by and it makes sense. And again, it's something your audience will be looking for.

Dusey (28:35):

When I think of local social, there's been a little bit of an upstart. It's been around for a few years now, but Nextdoor is one of the things that I immediately think of. Is there anything to consider there?

Paige (28:48):

Oh yeah.

Dusey (28:51):


Paige (28:51):

100%. I think this was one that is a little bit, you could scoop it up in the social sphere. I haven't actually seen it categorized as anything else, but a social platform. So if it is, prove me wrong. If you can Google that right now while we're talking. Nextdoor, again, I didn't discover that there's this area of... it's like the dark web, but it's not the dark web.

Crystal (29:23):

It is.

Dusey (29:23):

It is.

Crystal (29:23):

It's the dark neighborhoods.

Paige (29:24):

It's the suburban dark web.

Crystal (29:28):

It's the dark neighborhoods.

Paige (29:30):

It is. I'm a part of three neighborhood groups. But my little neighborhood, not like my community. My little neighborhood has three Facebook groups. And guess what? I'm a part of all of them. It's like a suburban dark web. And I think that's a little bit of what Nextdoor is, too.

Crystal (29:50):

That almost seems like an oxymoron, but I feel you. The Nextdoor app to me is scary. Because they're like, there was just a robbery-

Paige (30:02):

Two miles from...

Crystal (30:03):

The dark webs of my neighborhood. I'm looking out the window like, "Am I okay?"

Paige (30:10):

I think Nextdoor is a great opportunity, because again, it's that local feel and people are in the community. They're looking for something, that ISO, they're in search of, and they're going to try to find resources or services or businesses that you might be able to offer. And so jumping into Nextdoor, getting your name out there. Again, don't be spammy with it. People are associating you with your name.

Paige (30:40):

I also would, as kind of a cautionary thing, it's more so with like the Facebook where a lot of groups don't allow your pages in. They just allow your personal profile. Be mindful of what you post on your personal profile. This shouldn't have to be said-

Crystal (31:00):

It should. It should be said, whether it shouldn't.

Paige (31:02):

It shouldn't have to be said in the fact that everyone should know this, be mindful of what you post on your personal profile, because if you're going in and advocating for your business, people can tie it back to you. And if they go search your profile to see what you're about and you have profanity or inappropriate things or not nice things on there, then they're less likely to use you if they're likely at all to use you.

Crystal (31:29):

Rightfully so.

Paige (31:31):

The same thing with the Nextdoor, if you're going around, I don't know, being the bully. I see it a lot, I don't know if you do, but they're people who are bullying and just not nice in the comments. And then you say like, "Hey, use my business." That's not going to really reflect great on you. But Nextdoor is another way to get really, really specific in your targeting and in your engagement to have that personal interaction with your community out there as well.

Dusey (32:05):

It does seem like a great place for it being personal like that, of just like, "Oh, Hey, I live in this neighborhood and I do the thing you're looking for. Let's chat."

Crystal (32:13):

Yeah, always.

Paige (32:14):

Yeah. I see it all the time in the group where people are like, "Hey, who's our local handyman?" And everyone uses the same handyman. I got to give it to real estate agents, they have this locked down. We have a real estate agency that it's really unique. They don't physically own the community, but they own the community. They put on all of the events in the community. They offer up socials and community things. They orchestrate neighborhood garage sales. They started a group for this community alone. And I'm like, I'm going to use these real estate agents when I sell one day."

Paige (33:05):

It's just interesting that they've made that move, where they're owning a group that all the neighbors are in. They're familiar with the area and they're really accessible if you ever [inaudible 00:33:18]. So, I got to give it up to the real estate agents. They got this thing down pat, but it's more than just for real estate agents, the strategy, your photographers, your attorneys, your lawyers, your chiropractors, anyone could really make use of this local strategy.

Crystal (33:39):

Well, I would say all of these guys should be finding ways to partner with their local real estate agents. So if you're a local business, find ways to get in on all of the great stuff they're doing as well.

Dusey (33:50):

Yeah, that's great.

Crystal (33:51):

Which is my last point. Well, my last point probably for the entire day. But I was just going to say, my love of local marketing, the other thing I would say is on social you can also cross promote, which is one of the things that our friends over at FunkFit are so amazing at. They cross promote with a lot of the business there, the taco places, the healthy foods and they will geotag, hashtag and all of that same while the other company is doing the same for them. So you're now getting in front of a new audience, the people that follow each other.

Crystal (34:26):

So cross promote, I think, is so important for local markets. Get involved with each other's businesses. Find people that it's a correlation to like FunkFit partnering with the healthy food service that delivers food to people trying to lose weight. Brilliant. You're getting in front of both the audiences at the same time. So cross promote, cross promote, cross promote.

Paige (34:46):

And don't be shysty about it. Don't poach. Don't be geotagging a similar business that leads back to your business page, actually develop partnerships. Don't be lazy about it. Don't be shysty, actually put the work in, find these partnerships. That's a great also tip to get in front of different audiences.

Crystal (35:12):


Dusey (35:12):

That's awesome. Well Paige, thank you so much for spending some time with us. Before I sign everybody off here, though, one thing that we didn't talk about was using Pinterest for local and we have an article that you can go check out and I just made a short link to it while we were chatting here, bit.ly/localpinterest, bit.ly/localpinterest will take you straight to an article that we've got about some of these sorts of tactics you can use to own local, but with Pinterest that we didn't really get to too much today. So go check that out. Paige, thank you so much for sharing your expertise with us.

Crystal (35:46):

Wealth of knowledge, that Paige Clark.

Paige (35:50):

You're welcome. Thanks for having me. Honestly, I'd be happy to be back anytime and we can break down social by profile, by profile, by profile.

Dusey (35:59):

Awesome. Is there anything that you think that our listeners should check out besides that article that I just pointed to?

Paige (36:06):

No, but if you want to find me on social it's paige_clark on almost everywhere.

Dusey (36:12):

Awesome. Fantastic. Well, go give her a follow for sure. You can keep up with her and do you post social tips and stuff there too? Or is it mostly just whatever comes across?

Paige (36:25):

Yeah. There's social tips. There's a little bit of lifestyle.

Crystal (36:28):

She just planned an event last weekend.

Paige (36:32):

I'm not going to send people to my hair... yeah, I did run an event last weekend. That was a lot of fun. I'm not going to send people to my hair Instagram. Yes, my hair has its own Instagram account.

Dusey (36:43):

I love it.

Crystal (36:44):

We have talked about that before, when you haven't been on, how great your hair is.

Dusey (36:48):

Well, you can give Paige a follow, hangout with Paige, get some social tips. And if you're really digging hanging out with Paige, you can hang out with Paige's hair, too.

Paige (36:54):

Yeah, I'll send you to my hair page, if you're really curious about it.

Crystal (36:59):

Perfect. Well, thank you so much, Paige. Always great chatting.

Paige (37:02):

Yep. Thanks guys.

Dusey (37:04):

All right. Well, that's a wrap for this episode of Small Biz Buzz.

Speaker 4 (37:14):

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