Email performance tool set

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Email performance tool set

If you’re using email marketing as part of your overall marketing campaign, you need to understand how to measure your success. For many small businesses, the biggest challenge is understanding which metrics to use and how to apply them. This is where we’re here to help. The email performance tool set combines the guide to email metrics with a prebuilt, easy to use campaign performance Excel tool.

Whether you’re just getting your email marketing strategy off the ground or you’re looking to kick it up a notch, you have to know which metrics to look at, what your benchmarks are, and how you can continually improve on them.

In this toolkit, you'll learn seven of the most important metrics for email marketing and how to calculate them:

  • Bounce rate
  • Click-through rate
  • Complaint rate
  • Conversion rate
  • Cost per conversion
  • Delivery rate
  • Unsubscribe rate

But knowing your numbers isn’t as important as what you do with them. So you will discover basic benchmarks and goals, you can use to keep improving. The campaign performance tool gives you hands-on experience to put your metrics to the test. Download now and see what you can do with your email marketing.

Why the name change?

Infusionsoft is now Keap. Why? Because it takes perseverance to grow a successful small business, and we’re here to help.

Our mission remains the same: To simplify growth for millions of small businesses worldwide.

As Keap, we now offer a family of products designed to help small businesses no matter what stage they’re in.

We created Keap, the all-in-one CRM, sales and marketing platform for growing service businesses, because most small businesses need to start simple and grow over time.

Our top-tier product, Infusionsoft, is for small businesses with more advanced sales and marketing automation needs.

So whether you want to start simple or you’re ready for our most advanced edition, we offer a Keap product that will help you get organized, deliver great service, and grow your business.

Keep going. Keep serving. Keep growing.

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