How to create your own Lifecycle Marketing playbook

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Lifecycle Marketing is a strategic method to provide your audience with the kinds of communications and experiences they need, want, or like as they move from prospects to customers then, ideally, to advocates.

Generally, a Lifecycle Marketing plan is a three-phase framework:

  • Collect leads
  • Convert clients
  • Create fans

Each phase consists of three stages that include basic strategies and tactics that coalesce into a single, self-sustaining process. Rolling out a customer Lifecycle Marketing plan is a lot easier when done in these phases and can be done quickly and affordably with easy-to-use automation technology from Keap.

Now that you have the background, time to get doing. Download your own Lifecycle Marketing playbook and start planning now.

How to create your own Lifecycle Marketing playbook

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