How to create your own Lifecycle Automation playbook
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Lifecycle Automation is a strategic method to provide your audience with the kinds of communications and experiences they need, want, or like as they move from prospects to customers then, ideally, to advocates.
Generally, a Lifecycle Automation plan is a three-phase framework:
- Collect leads
- Convert clients
- Create fans
Each phase consists of three stages that include basic strategies and tactics that coalesce into a single, self-sustaining process. Rolling out a customer Lifecycle Automation plan is a lot easier when done in these phases and can be done quickly and affordably with easy-to-use automation technology from Keap.
Now that you have the background, time to get doing. Download your own Lifecycle Automation playbook and start planning now.
