How to create your own Lifecycle Automation playbook

Lifecycle Automation is a strategic method to provide your audience with the kinds of communications and experiences they need, want, or like as they move from prospects to customers then, ideally, to advocates.

Generally, a Lifecycle Automation plan is a three-phase framework:

• Collect leads
• Convert clients
• Create fans

Each phase consists of three stages that include basic strategies and tactics that coalesce into a single, self-sustaining process. Rolling out a customer Lifecycle Automation plan is a lot easier when done in these phases and can be done quickly and affordably with easy-to-use automation technology from Keap.

Now that you have the background, time to get doing. Download your own Lifecycle Automation playbook and start planning now.