How to create your own Lifecycle Marketing playbook

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How to create your own Lifecycle Marketing playbook

Lifecycle Marketing is a strategic method to provide your audience with the kinds of communications and experiences they need, want, or like as they move from prospects to customers then, ideally, to advocates.

Generally, a Lifecycle Marketing plan is a three-phase framework:

  • Collect leads
  • Convert clients
  • Create fans

Each phase consists of three stages that include basic strategies and tactics that coalesce into a single, self-sustaining process. Rolling out a customer Lifecycle Marketing plan is a lot easier when done in these phases and can be done quickly and affordably with easy-to-use automation technology from Keap.

Now that you have the background, time to get doing. Download your own Lifecycle Marketing playbook and start planning now.

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