Every interaction you have with current or potential clients— from emails to tweets to phone calls — falls under the umbrella of client management.
Client management is all about positively managing the relationship between your company and your customer base to help generate new business, improve retention, and maintain your brand reputation. A successful client management program is built on a deep understanding of your clients needs and what they’re asking for, which allows you to deliver on those needs with targeted, personalized communication.
While the term client management is often used when referring to existing customers, it can also help you in the early stages to land new clients. First impressions are everything and by building a solid foundation from the start, you’ll be able to earn trust from prospects.
Strong client management can also help set yourself apart from your competitors. If a prospect is considering three companies that all offer the same service, she’s more likely to go with the business who took the time to build an authentic relationship with her.
Relationships are at the heart of business. And, while there are some tried-and-true ways to build positive connections, the most important thing you can do is be yourself. Prospects want to feel like they’re talking to a real person, not a robotic salesperson who sticks to a script. It’s the little things, like cracking a joke or going the extra mile to find information, that make the difference.
In addition to being yourself, here are three ways to better manage client relationships:
Client management starts by having the right mindset. To actually execute and deliver a phenomenal customer experience, you need the right tools.
Client management, appointment, and payments software like Keap lets you intelligently get daily work done, combining all your essentials tools into one app and removing friction from your customer interactions. It eliminates repetitive tasks, like scheduling meetings or sending quotes, to save you time and alleviate stress.
Here are four ways Keap can help with client management:
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