It’s starting … Can you feel it?
The holiday shopping season is creeping up on us and people are getting the itch to buy. And this urge to spend isn’t limited to Christmas toys. Nope — it’s happening across all industries, and it does so every year. Each time this happens, businesses scramble to get a piece of the pie and boost their bottom line with some Q4 sales.
The only problem is, most businesses aren’t using the right sales tactics to attract leads, so they’re missing out and wasting time.
If you feel like you could be taking better advantage of the holiday hustle and bustle, you’ve landed on the right blog. We’re going to dive into three proven strategies that will help you attract and capture qualified leads with your small business CRM and automation software.
And to make it even better, these require little to no manual work once they’re set up.
SEO
SEO is directly tied to how many people are able to find your website and learn about what you have to offer, so it’s a great place to focus your efforts first. After all, if no one can find your site, you’re missing out on tons of potential leads who are actively searching for your expertise.
Here’s what you can do to spruce up your SEO game plan:
- Look at your organic search volume: What trends do you notice? If it’s steadily increasing, you’re doing things right. BUT if you notice some dips and it seems to be decreasing consistently, that’s your sign to switch up your keyword focuses.
- Track keyword rankings: Use Google Search Console to see which keywords in your specific industry hold the most search volume. This volume indicates which words and phrases your audience is searching for the most.
- Make copy tweaks: After you know which keywords your audience is searching for, compare them against the keywords you have on your web pages. If you don’t have any of the top keywords on your site, you’ll need to change some copy. Changing all the copy on across all your pages sounds overwhelming, but you don’t have to do it all at once. Focus your efforts on your highest converting pages, specifically your homepage, your pricing page, or any others that play a big role in the sales process.
These are the three main steps you can take to improve your SEO before the holiday rush, but make sure to check out our top five SEO tips for even more insight and updates you can make to boost your ranking in search results.
New lead magnet
There’s few better ways to capture new lead information than with a free resource. You probably have some great lead magnets floating around your website already, but in order to catch more leads this season, you might need to start fresh.
Gather your team and take some time to go over the lead magnets you’re currently offering. Look at how each one is performing, note the effective elements, and then brainstorm some new ideas that you can offer around the holidays. These don’t have to be holiday-themed (unless it will appeal to your audience), but your focus should just be to create something valuable enough that leads will be willing to hand over their info in exchange for it.
Now, after you’ve landed on an idea and created the lead magnet, it’s time to create a game plan to deliver it. Your small business CRM and automation software should be able to help with this, but you’ll still have to build the automation sequence and segment your audience.
That’s the case unless you’re a Keap user because anyone who uses Keap automatically has access to our 12 Proven Automation Templates. We’ve crafted these ready-to-use automations after over 20 years of automating businesses from top to bottom. The best part? One of the 12 templates is a lead magnet sequence, so all you have to do is plug in your info and it’s ready to go.
Pro tip
Rope in your client-facing teams to see what questions people are asking or what needs are most urgent to them. You can then use their feedback as launching points for your new lead magnets.
Referral request
The key to this last step is to kick it off before the holiday rush is upon us because this strategy involves collecting referrals from happy customers. The automation sequence for this tactic isn’t too complicated either. Here’s how it goes:
- A CRM for small business is essential for this first step because you’ll need to set up a tag that applies to happy customers.
- Design a simple form where customers can submit referrals.
- Create an automated email sequence that thanks customers for their business and invites them to fill out your referral form. Consider including a special perk to make submitting the form a bit more tempting.
- Use the tag from step one to trigger your automated email sequence to any happy customers.
Then, you’re done! But if you don’t want to complete steps 1-4 on your own, we have your back. A ready-to-use referral request automation is one of the 12 free Proven Automation Templates that come with every Keap subscription. Find details about those templates in our product update blog.
A bonus benefit (it’s the gift that keeps on giving)
There are people out there who will be looking for what you have to offer this holiday season, so don’t leave them wondering where you are or risk losing them to a competitor. Use these three strategies to get your piece of the holiday profit, but don’t stop there.
As you implement each tactic and watch for results, remember that the qualified leads you capture can be the ones you nurture next year. So even the leads that don’t convert this holiday season can end up benefiting you in the future.
If you’re curious about the Proven Automation Templates that can help you accomplish these steps quicker, schedule a free call to chat about Keap, the best CRM for small businesses.