Below is a list of possibilities for your business in 2025. Take a look through them and check off each one you hope you accomplish in the new year:
If you checked all the boxes, you’re in luck because we have a strategy to get you there: Text marketing.
Even if you’re already using text messaging in your business, we’re about to help you level up your efforts. Below you’ll find our top four text marketing strategies for 2025, which can help you make the results listed above a reality!
Mix it up
Developing the right texting cadence has to be a priority in 2025. You can’t rely solely on texts, but you also can’t abandon them altogether. So, when you’re brainstorming how to reach out to your customers, make sure you’re considering multiple channels, such as texts, emails, phone calls, social posts, and even mailers.
Then, make sure you have a healthy mix of each communication avenue. The key is to avoid relying on a singular channel (i.e. not bombarding your contacts with texts every day), but rather showing your audience that you can meet them in numerous ways.
This will benefit your business in a few ways by:
- keeping your prospects and customers from growing numb to one form of outreach
- ensuring you cast a wide net and don’t miss out on people who are only active on certain platforms
- increasing brand trust by showing people that you have a solid, well-rounded marketing strategy
Multimedia
Not only do you have to diversify your communication methods, but you also have to diversify the type of texts you send.
This requires you to stray away from copy-only text messages and include images and videos every now and then to catch contacts’ attention. Consider using the following ideas in your 2025 texting plan:
- Use graphics in messages to display important info in a creative way.
- Send prospects a short video demoing your product or service.
- Deliver a tutorial or a video of helpful tips based on a customer’s recent purchase.
Having a mix of images, copy and video will keep your audience on their toes about what you’re going to send next, which will increase your text open rates!
But remember: Each message, whether text or multimedia, should deliver value to your audience.
Emphasis on post-purchase
Texts are often sent in nurture sequences in an effort to convert leads into customers. However, many businesses neglect to schedule post-purchase follow-up texts.
Of course, it’s crucial to land the sale, and texts can help you do that, but it’s just as important to delight your customers and ensure they have a quality experience with your product or service.
Start by scheduling a text to thank your contact for their most recent purchase. Your small business CRM can use the details in your database to personalize these messages. From there, set up a text to check in on how a customer is enjoying their product or service. You can include a link to a survey to get their initial thoughts and see if there’s anything they need from your team.
These are two awesome ways to show your customers you care, but don’t stop there. Go the extra mile by automating review and referral collection texts.
This will require a landing page and a form, which you can create in your business automation and CRM system. Then, text a link to a page where you customers can submit referrals and reviews. And if they fill out the form, you can automate a thank you text, too.
Pro tip
Invite happy customers to submit a short video testimonial that you can text out to prospects. Hearing success stories directly from customers themselves will make the benefits of your offer more real for your audience.
Hyper-personalization
The need for personalization has been on the rise, and 2025 will be no different. That’s why the fourth and final trend for texting is centered around providing hyper-personal messages.
Here’s how it works: Rope in anyone in your organization who routinely talks to customers, and make sure they have access to the SMS capabilities in your small business CRM. Then, have them make note of any relevant details your contacts mention when they’re chatting. They can then use the information they gather to send out a thoughtful follow-up text.
For example, let’s say one of your sales reps has been talking with a prospect. During their most recent conversation, the prospect says they will be going on vacation and they’ll make a decision on your product or service when they get back.
Your sales rep can use this info to set up an automated message that goes something like this: “Hey, [insert prospect name]! I hope you had a great vacation. I’d love to schedule a call so you can tell me more about [insert destination] and chat through any additional questions you have regarding [insert product or service they’re considering]!
This scenario is an example of how you can pack an extra punch of personalization in your texts, and it’s just one of many that can help you increase conversions in 2025.
More tips for 2025
There you have it — you just got a jumpstart on your 2025 marketing game plan. But why stop here? These four trends are great, but you can find even more tips to improve your 2025 texting strategy with our Keap Academy Business Texting course by Fix Your Funnel.
Simply log into your Keap Academy account or create one for free, and get started today.
