For most industries, a CRM for client management isn’t just a luxury anymore. It’s a must. This is especially true for mortgage companies, brokers, loan officers, and lenders.
With home prices shooting through the roof with reported 19% growth in 2021 compared to the year before, the mortgage industry hasn’t just been competitive. It’s one of the most fast-paced, cutthroat industries out there. In order to stay ahead of the competition, it’s important that every mortgage professional makes sure their business is supported by powerful CRM software for real estate. Because the competition surely will be, giving them the advantage in a fierce market.
What is mortgage CRM software?
The benefits are many. Mortgage CRM software helps lenders and brokers with a variety tasks that are time sensitive, confidential, and business-building, such as:
- Realtor follow-up
- Closing deals
- Automating marketing efforts
- Centralizing all communication with existing clients
- Maintaining communication with prospects and leads
A CRM for mortgage brokers allows for industry-specific application and customization—making it reliable when converting mortgage loan borrowers and building trust among clients. Deciding to buy a house and take out a loan is usually one of the biggest decisions a person can make; they need the reassurance that their broker or lender is going to offer the best service and knowledge as they put their assets in their hands. Having a system that is quick, responsive, and intuitive goes a long way in establishing this perception.
What can CRM for mortgage do?
Some of the main features a mortgage loan CRM often includes are automation, pipeline management, regulation compliance, referral management, and mortgage event notifications. Having all of these in a CRM for mortgage loan officers keeps all client information in one centralized location to streamline contact management.
Automation: Having the power to automate means spending less time manually entering marketing, sales and contact information into the system. Plus, automation eliminates a lot of the time it takes for communication and follow-up. This creates more time for lenders and brokers to meet with clients and nurture those relationships.
Pipeline management: Having pipeline integration enables lenders and brokers to glance at their loan reports, tracking loans and status values in their loan originating software (LOS). This way, contact information and loan data can be found in one place.
Referral management: The lender and broker industry depends heavily on the frequency of referrals. Referrals are easier to come by when a reliable referral campaign is in place, such as a drip marketing campaign that can be initiated and organized through a mortgage CRM.
Mortgage event notifications: A mortgage CRM includes an appointments calendar that lenders and brokers can program to remind them of special events with notes and alerts. They also include essential information and reminders involving increased annual premiums and upfront mortgage insurance rates.
Regulation compliance: It is imperative that lenders and brokers stay on top of updates regarding regulations and compliance in the housing industry, especially when their clients are depending on them for up-to-date information regarding how their interest rates may be affected. A mortgage CRM provides a module that can be programmed to ensure brokers and lenders are in compliance with the Federal Housing Administration (FHA).
The 8 best mortgage CRM systems
When in the process of evaluating the top mortgage CRM systems, we took into consideration features, pricing, platforms, and reviews. When selecting a CRM for mortgage loan officers, the system should have the ability to store information for local and remote access, it should effortlessly integrate with other programs, especially LOS systems and accounting.
It should also be accessible to a web-based customer portal for loan applications and have data-collecting capabilities, including phone numbers, email addresses, banking information, and any other contact information. The nature of the job for brokers and lenders is to send a lot of paperwork back and forth throughout the day, which can get confusing. A mortgage CRM alleviates this problem and streamlines how documents are sent to and from clients in the pipeline more efficiently.
1. Keap
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2. Zendesk Sell
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3. Cimmaron
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4. Whiteboard
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5. Pipedrive
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6. Surefire
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7. BNTouch
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8. Jungo
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Conclusion: Keap is the robust all-in-one solution
No doubt each one of these names has happy clients and loyal advocates. Hat tips to all. However, Keap’s suite of products, including Pro and Max, offers features that support loan officers, such as pipeline management and client management. In addition, Keap’s products can also help brokers and lenders with their messaging, appointments, signed documents and above all, allowing more time to spend with clients, talking them through the always—daunting loan application process, and trading apprehension for confidence as they build a better business relationship.
Pro tip
Don’t try to choose a CRM before you get hands-on experience. And don’t take our word for it. Dive into a 14-day free trial of Keap and see, firsthand, how it works for your mortgage business.
