Running a small business is a combination of perseverance, intuition, grit, and maybe just a little bit of luck. While there is no playbook to ensure your business is successful, a business plan can help guide you along the journey. In fact, companies who write a business plan are almost twice as likely to succeed than businesses who do not.
Here are three reasons why every small business should have a business plan:
Business plans require you to think strategically. You start with the current state of your business, then project three to five years out to identify where you want to be heading. Your plan will outline the steps needed to get there.
Here are three tips for creating a business plan:
Each business plan will vary slightly based on your industry and goals, but there are a handful of common assets to include.
According to the U.S. Small Business Administration, your business plan should have the following:
As you create your business plan, remember that it should change and grow as your company does. The same plan that you used when you were just a small start-up will not work for you once you evolve into a multi-faceted organization. Take time each year to review your business plan and make any necessary tweaks. Not only does this help you maintain focus on your long-term goals, it’s also a great reminder to continually evaluate and improve your business to make customers happy.
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Infusionsoft is now Keap. That’s weird to write, but it’s also exciting.
In 2001, trying to get Infusionsoft off the ground, there were many times when I wanted to quit. I’ll never forget my wife, after two years of struggling to survive, hugging me and saying, “Keep going.”
Over the last two years, we’ve talked with thousands of small business owners to get a deeper understanding of their unique challenges in today’s market. We learned that it’s harder than ever to succeed in small business. Customers expect more. On-demand is the rule. There’s no shortage of platforms on which to complain. A failed job or two can be damaging to your business.
Keap is our signal to the world—and to ourselves—that it’s time to make it easier to succeed. We’re on a mission to simplify growth for millions of small businesses. Our new name is a nod to the tenacity of the small business owner and encompasses everything we know to be true when it comes to success: keep going, keep serving, keep growing.
Along with a new name, we’ve expanded to two products. Keap, our newest product, is smart client management software that helps service businesses progress leads to satisfied clients. Infusionsoft by Keap is powerful CRM and sales and marketing automation software for advanced business needs.
Both are designed to make it easier than ever for more small businesses to get organized so they can deliver great service and close more business.
To your success,
CEO + Co-Founder