A Case for Case Studies

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A Case for Case Studies

Learn the steps to building a small business case study

Infusionsoft Brand Journalist, June Brockmeyer, highlights the benefits of business case studies and gives a step-by-step process of how to showcase the many benefits your company provides through a case study assembly plan. In this ebook, you’ll learn:

  • The importance of truth in customer testimonials
  • How to capture real stories rather than simply recording what your subjects say
  • How to walk through a video interview, including sample script
  • The power of third-party customer reviews, including a real-life example

Testimonials better your business

Case studies. Most of us have heard of them but do we really know what they are? According to author Bent Flyvbjerg of The Sage Handbook of Qualitative Research, a case study is an intensive analysis of an individual unit such as a person, group, or event, stressing developmental factors in relation to context.

In other words, it’s a way to dissect everyday challenges and carefully come up with one or more solutions. Once solutions have been found and the studies have been completed, you can use them on your website as proven positive experiences or testimonials and learn from them to better your business and showcase your products or services.

Identifying your subject is the first step in the overall plan of conducting an effective small business case study.

Infusionsoft is now Keap. That’s weird to write, but it’s also exciting.

In 2001, trying to get Infusionsoft off the ground, there were many times when I wanted to quit. I’ll never forget my wife, after two years of struggling to survive, hugging me and saying, “Keep going.”

Over the last two years, we’ve talked with thousands of small business owners to get a deeper understanding of their unique challenges in today’s market. We learned that it’s harder than ever to succeed in small business. Customers expect more. On-demand is the rule. There’s no shortage of platforms on which to complain. A failed job or two can be damaging to your business.

Keap is our signal to the world—and to ourselves—that it’s time to make it easier to succeed. We’re on a mission to simplify growth for millions of small businesses. Our new name is a nod to the tenacity of the small business owner and encompasses everything we know to be true when it comes to success: keep going, keep serving, keep growing.

Along with a new name, we’ve expanded to two products. Keap, our newest product, is smart client management software that helps service businesses progress leads to satisfied clients. Infusionsoft by Keap is powerful CRM and sales and marketing automation software for advanced business needs.

Both are designed to make it easier than ever for more small businesses to get organized so they can deliver great service and close more business.

Clate Mask signature

To your success,
Clate Mask
CEO + Co-Founder