What comes to mind when you think of your brand?
Your logo? The tagline your team relies on?
These are important things, but your brand is so much more. More than a logo or tagline, your brand is the experiences you create for your customers. It’s the story you and your team work hard to create and deliver every day.
Our goal is to help you strengthen and maintain your brand, so we’ve reimagined how your Keap app supports brand development. Now, through the power of business automation and new CRM system features, you can bring more consistency, creativity, and cohesion to your brand.
Proven Automation Templates
The first step to a strong brand presence is to amplify your voice. This is a big task that leaves a lot of businesses stumped, not knowing where to begin, but we have the answer.
You need to start with a strong CRM system, and if you’re a Keap user, you’ve already landed the best CRM for small business, so it’s time for step two.
Next, you need to take advantage of our Proven Automation Templates — ready-to-use automated workflows backed by proven strategies that work.
These pre-made automations will help you complete complex automated sequences in minutes so you can have more touchpoints with your audience without added manual work.
And more touchpoints means an amplified voice and a boost to your brand awareness.
With over 52 Proven Automation Templates at your fingertips, you can do everything from manage your sales pipeline to follow up on failed payments. You can even generate referrals. They’re everything you need to quickly automate your entire business end to end and get your message out to your leads and customers.
Get started with 12 free templates in your app now, and reach out to your Customer Success Manager to access even more. Reach out to support if you need help finding your CSM. They’ll be happy to help you!
Branding Center
Another important part of building a strong brand presence is ensuring your brand is
seamlessly woven into each customer’s experience.
To help you accomplish this, we’ve added the Branding Center to your app, and it makes creating a consistent, cohesive brand effortless. From this center, you can make brand changes that will automatically disseminate throughout your app so you don’t have to update each asset manually one at a time.
You can:
- Upload your logo
- Set your color palette
- Customize design preferences
Then, every email and landing page will reflect your unique brand — no matter who on your team is building within the platform.
Keap AI
Building your brand is an ongoing process. It has to continue every time you create a new piece of content. This might sound intimidating, and without the proper tools, it is. Fortunately, Keap AI was created for this exact task. There are two parts to this built-in feature that will help you craft quality content that’s aligned with your brand:
- AI Automation Assistant builds complete automations in minutes, including emails, text messages, social posts, and landing pages.
- AI Content Assistant is the perfect way to say goodbye to writer’s block and ensure you always have the right words to connect with your audience. Craft personalized emails, fine-tune tone, achieve the right message length, and dial in your creativity all with this one feature.
Keap AI comes built into your automation and CRM system, which means it will learn your business and be easily accessible whenever you need it.
Build your brand with just three features
Your brand is crucial to your success, but it doesn’t have to be a source of stress for you and your team. With Proven Automations, the Branding Center, and Keap’s AI tools, it’s like having a whole squad on your side dedicated to bolstering your brand identity and helping you deliver it to your audience.
Dive into these updates and features when they’re live in all Keap apps in early 2025, but don’t forget that you can explore 12 free Proven Automation Templates right now. Head to your Keap app to browse the ready-to-use automations.
