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01.29.2019

5 min read

Infusionsoft is now Keap: We’re calling it the “rebrand of the century”

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Kevin Lynch

Starting today we’re Keap.

Today we announced the rebranding of our company and the launch of our newest product, Keap. These changes are all part of a multi-year company evolution that is elevating the way we serve small businesses, like yours. With the introduction, Keap, we’re now bringing the benefits of automation to anyone with the dream of starting their own business. Yes, we’re excited to share this special moment with you and invite you to experience our two amazing products - Keap and Infusionsoft by Keap.

Why Keap?

The word Keap embodies the grit and passion every small business owner brings to their day to keep going, keep serving, and keep growing.

The arrival of Keap is more than just a rebrand. This is the launch of a new product, also named Keap—the industry’s first smart client management software built expressly for small businesses service providers that specialize in the home, personal and professional service industries.

Introducing our new Keap product

Keap is for small business owners, like you, who are obsessed with providing great customer service. Say you’re an interior designer, a home repair specialist, a fitness or business consultant, who feels like you’re spending more time sweating the small stuff and not enough time with your clients. Keap has the smart client management features you’ve been looking for to help you keep up with clients and leads while keeping you on track. Oh and it’s easy to use.

Here are some of the top benefits of Keap’s smart client management software:

Organizes and centralizes all customer information and daily work in one place- From lead to satisfied client and all the follow-up in between, Keap organizes customer information and daily work in one place so it’s connected and organized. A mobile app provides easy, 24/7 access to client information from anywhere.

Frees small businesses from repetitive tasks to save time - Keap’s online appointment scheduling, simple auto-reminders, and personalized follow-up communications give small businesses back their time. No more playing phone or email tag with clients to set up meetings, following up on proposals or quotes, and chasing down late payments.

Helps small businesses provide great service to their clients - Keap’s online tools help small businesses wow clients by making it simple to book appointment times, view or accept personalized quotes, and pay online invoices in seconds with a one-click “pay now” button. Customizable, automated reminders and updates help small businesses and their clients stay informed every step of the way.

“As part of a multi-year company and product transformation, we set out to better understand how small businesses meet their customer’s demands. We discovered small service providers waste time juggling five to seven tools just to book appointments, send communications, provide quotes or collect payments. That’s 50 hours a month that could be spent servicing more clients, growing the business or at home with family [1]...we knew we had to make this easier.”—Keap CEO, Clate Mask

What happens to Infusionsoft?

Infusionsoft, the product that pioneered marketing automation will continue to be offered to small businesses looking for powerful sales & marketing tools to scale their business. Infusionsoft was recently awarded G2 Crowd’s #1 all-in-one customer relationship management (CRM) software.

We will continue to offer the Infusionsoft product but it will have a slightly new name, Infusionsoft by Keap. It will continue to help small businesses looking to automate their sales and marketing campaigns and scale their business.

Infusionsoft by Keap does what Infusionsoft has done from its inception:

Easy Access to customer information on-the-goSee detailed, up-to-date lead and customer records on any device. Stay informed on email nurture campaigns, email interactions, sales opportunities, and task status.

Builds the perfect follow-up campaignImprove lead conversion rate and segment leads into smart lists with our customizable lead capture forms. Automate personalized email sequences based on lists so your customers experience a personal touch while you save time to focus on business management.

Introducing the 25-hour workdayInfusionsoft users save an hour a day. Automating daily tasks and streamlining sales with our sales pipeline will increase your productivity and grow more sales in less time.

Online Order FormsGrow your business in your sleep by allowing customers to purchase from you at their convenience. Your online order form lets customers purchase online with a credit card. Integrating our marketing automation allows you to stay in touch and encourage repeat business.

“We’ll continue to lead the CRM and marketing automation industry with exciting updates coming this year with what we are now calling Infusionsoft by Keap.”—Keap COO, Keith Reed

The things change, the more they stay the sameAnd that’s pretty much it. We’re a two product company now: Keap and Infusionsoft by Keap. The Keap mission remains the same, to simplify growth for millions of small businesses. And, we’re as committed as we’ve ever been to helping small businesses get organized so they can deliver great service and close more business About the only thing left to do is to decide which is better for your small business.

Take me to KeapTake me to Infusionsoft by Keap

Sources:2018 Infusionsoft Value Outcome Survey


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Infusionsoft is now Keap. That’s weird to write, but it’s also exciting.

In 2001, trying to get Infusionsoft off the ground, there were many times when I wanted to quit. I’ll never forget my wife, after two years of struggling to survive, hugging me and saying, “Keep going.”

Over the last two years, we’ve talked with thousands of small business owners to get a deeper understanding of their unique challenges in today’s market. We learned that it’s harder than ever to succeed in small business. Customers expect more. On-demand is the rule. There’s no shortage of platforms on which to complain. A failed job or two can be damaging to your business.

Keap is our signal to the world—and to ourselves—that it’s time to make it easier to succeed. We’re on a mission to simplify growth for millions of small businesses. Our new name is a nod to the tenacity of the small business owner and encompasses everything we know to be true when it comes to success: keep going, keep serving, keep growing.

Along with a new name, we’ve expanded to two products. Keap, our newest product, is smart client management software that helps service businesses progress leads to satisfied clients. Infusionsoft by Keap is powerful CRM and sales and marketing automation software for advanced business needs.

Both are designed to make it easier than ever for more small businesses to get organized so they can deliver great service and close more business.

Clate Mask signature

To your success,
Clate Mask
CEO + Co-Founder