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Press Release | 2 min read

ORIX Growth Capital Makes $20 Million Investment in Infusionsoft by Keap

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ORIX Growth Capital recently made a $20 million growth capital investment in Infusionsoft by Keap, an industry-leading customer relationship management (CRM) provider for small businesses, with 180,000 users worldwide. Earlier this year the company revealed plans for market expansion with the launch of a new, easier-to-use CRM built specifically for small business service providers with lower pricing and a free trial. The investment from ORIX Growth Capital will help Infusionsoft by Keap accelerate product development, branding and marketing of its new, simple CRM for small businesses.

“We are excited to partner with Infusionsoft by Keap given their expertise in small business and long track record as an industry-leading CRM provider,” said Jon Weitzel, Director at ORIX Growth Capital. “Implementing and managing separate, stand-alone CRMs, email marketing, sales automation and e-commerce software is complex and creates manual work for small businesses using multiple systems. Infusionsoft by Keap's new CRM enables small businesses to have customer information and daily work in one place, eliminating the repetitive tasks that take time and focus away from delivering great service.”

During two years of intensive customer and market research, Infusionsoft by Keap found 70 percent of small businesses think customers are more demanding today than in the past [2]. According to this research, 70 percent of small businesses also want to quit the hodgepodge of tools they use to manage customer relationships [1].

“Infusionsoft by Keap has been empowering small businesses to deliver great service for many years,” said Clate Mask, CEO of Infusionsoft by Keap. “We’ve watched small businesses struggle to keep up with customer demands, and the hodgepodge of apps and systems that should make it easier, often create more work and stress. For a long time, we didn’t have a simple CRM to serve the needs of the broader market, but we do now. We are excited to partner with ORIX to bring millions of small businesses the peace of mind that comes with knowing you’re delivering consistently great service.”

Research resources used in this release:

  1. 2017 Small Business Market Survey
  2. 2018 Infusionsoft by Keap Value Outcome Survey

ABOUT ORIX GROWTH CAPITALORIX Growth Capital specializes in designing highly customized financing solutions for high-growth companies with investments starting around $5 million and growing to $50 million. The team has committed $1.8 billion to more than 150 companies. ORIX Growth Capital is a business unit of ORIX Corporation USA (ORIX USA), a Dallas-based financial services firm that has been providing innovative capital solutions that clients need to propel their business to the next level since 1981. ORIX USA and its subsidiaries—Boston Financial Investment Management, Lancaster Pollard, NXT Capital, Mariner Investment Group, RB Capital and RED Capital Group—include a team of more than 1,000 employees spanning 30+ offices across the U.S. and Brazil. ORIX USA and its family of companies have $63 billion of assets under management, administration and servicing (including more than $10 billion held by the company and its subsidiaries). Its parent company, ORIX Corporation, is a publicly owned international financial services company with operations in 38 countries and regions worldwide. ORIX Corporation is listed on the Tokyo Stock Exchange (8591) and New York Stock Exchange (IX). For more information on ORIX USA, visit www.orix.com or ORIX Growth Capital, visit http://www.orix.com/growth-capital

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