4 Best Email Marketing Automation Software

Chapter  4 :

Best Email Marketing Automation Software for a Startup – MailChimp

Cost: free

If your business employs one to two people and generates less than $100,000 in revenue, you’ll resonate with the email marketing needs of a startup and benefit most from MailChimp, one of the best affordable email marketing software.

MailChimp is good for startups because it’s free to start. This is especially helpful if you are just entering the email marketing waters. MailChimp allows you to create, deliver and test professional looking emails without paying money, making it popular among other top email campaign software.


With MailChimp, you can create emails using a predesigned template or customize your own by dragging and dropping photo and text boxes where you want them. Edit photos directly in the designer and collaborate with your team members while creating your email. You can also test how your emails will look on a mobile device.

Merge tags allow you to customize the content in your campaign. For example, you can use a specific merge code to address each customer by name in the email they receive.


MailChimp’s marketing email automation software allows you to send timely, relevant campaigns to your customers, and Inbox Inspection allows you to test your email design in the most-used email accounts and apps. This element also searches your content for spam indicators to ensure your email doesn’t trigger a spam filter.

A feature some look for when searching the best email marketing software is RSS to email capabilities. MailChimp has this functionality, allowing you to send a published blog post to your email subscribers. With the Timewarp feature, you can deliver your campaigns at the same hour in different time zones.


MailChimp’s analytics tracks and displays how many people opened your emails as well as what and where they clicked. You can monitor revenue reports and trends in your emails, including which addresses bounced, who unsubscribed and opens by location.

Customer Reviews Summary


  • Easy to use
  • Free to startup
  • Great design capacity
  • Inclusive mobile app
  • Offers a variety of app integration


  • Customer service is unsatisfactory
  • Free plans don’t offer analytics
  • Testing capabilities are limited
  • Email tracking isn’t in real-time

Website: mailchimp.com

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