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Keap Brand Journalist, June Brockmeyer, highlights the benefits of business case studies and gives a step-by-step process of how to showcase the many benefits your company provides through a case study assembly plan. In this ebook, you’ll learn:
Case studies. Most of us have heard of them but do we really know what they are? According to author Bent Flyvbjerg of The Sage Handbook of Qualitative Research, a case study is an intensive analysis of an individual unit such as a person, group, or event, stressing developmental factors in relation to context.
In other words, it’s a way to dissect everyday challenges and carefully come up with one or more solutions. Once solutions have been found and the studies have been completed, you can use them on your website as proven positive experiences or testimonials and learn from them to better your business and showcase your products or services.
Identifying your subject is the first step in the overall plan of conducting an effective small business case study.