A case for case studies

Complete the form to access your guide
A case for case studies

Learn the steps to building a small business case study

Keap Brand Journalist, June Brockmeyer, highlights the benefits of business case studies and gives a step-by-step process of how to showcase the many benefits your company provides through a case study assembly plan. In this ebook, you’ll learn:

  • The importance of truth in customer testimonials
  • How to capture real stories rather than simply recording what your subjects say
  • How to walk through a video interview, including sample script
  • The power of third-party customer reviews, including a real-life example

Testimonials better your business

Case studies. Most of us have heard of them but do we really know what they are? According to author Bent Flyvbjerg of The Sage Handbook of Qualitative Research, a case study is an intensive analysis of an individual unit such as a person, group, or event, stressing developmental factors in relation to context.

In other words, it’s a way to dissect everyday challenges and carefully come up with one or more solutions. Once solutions have been found and the studies have been completed, you can use them on your website as proven positive experiences or testimonials and learn from them to better your business and showcase your products or services.

Identifying your subject is the first step in the overall plan of conducting an effective small business case study.

Why the name change?

Infusionsoft is now Keap. Why? Because it takes perseverance to grow a successful small business, and we’re here to help.

Our mission remains the same: To simplify growth for millions of small businesses worldwide.

As Keap, we now offer a family of products designed to help small businesses no matter what stage they’re in.

We created Keap, the all-in-one CRM, sales and marketing platform for growing service businesses, because most small businesses need to start simple and grow over time.

Our top-tier product, Infusionsoft, is for small businesses with more advanced sales and marketing automation needs.

So whether you want to start simple or you’re ready for our most advanced edition, we offer a Keap product that will help you get organized, deliver great service, and grow your business.

Keep going. Keep serving. Keep growing.

See demo