A case for case studies

Learn the steps to building a small business case study

Keap Brand Journalist, June Brockmeyer, highlights the benefits of business case studies and gives a step-by-step process of how to showcase the many benefits your company provides through a case study assembly plan. In this ebook, you’ll learn:

• The importance of truth in customer testimonials
• How to capture real stories rather than simply recording what your subjects say
• How to walk through a video interview, including sample script
• The power of third-party customer reviews, including a real-life example

Testimonials better your business

Case studies. Most of us have heard of them but do we really know what they are? According to author Bent Flyvbjerg of The Sage Handbook of Qualitative Research, a case study is an intensive analysis of an individual unit such as a person, group, or event, stressing developmental factors in relation to context.

In other words, it’s a way to dissect everyday challenges and carefully come up with one or more solutions. Once solutions have been found and the studies have been completed, you can use them on your website as proven positive experiences or testimonials and learn from them to better your business and showcase your products or services.

Identifying your subject is the first step in the overall plan of conducting an effective small business case study.