When you gain an email subscriber, that person has never been more interested in hearing from your business. Compared with other promotional emails, welcome emails are four times more likely to be opened and five times more likely to be clicked, according to a report by Experian Marketing Services.
That means welcome emails are prime real estate for educating new leads about your business and for encouraging them down the path toward becoming a client. Welcome emails set the tone—not only for your [future communications](https://keap.com/resources/email-marketing) but for the ongoing relationship between you and your clients.
The best welcome emails result from the combination of digital marketing strategy and marketing automation software that automatically sends relevant emails when new leads come in. That’s why Digital Marketer, a leading strategy and consulting group, and Keap, a leading provider of client management software for small businesses, have teamed up for this guide on crafting effective welcome emails.
In this guide, you'll find:
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