The perfect welcome email

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The perfect welcome email

When you gain an email subscriber, that person has never been more interested in hearing from your business. Compared with other promotional emails, welcome emails are four times more likely to be opened and five times more likely to be clicked, according to a report by Experian Marketing Services.

That means welcome emails are prime real estate for educating new leads about your business and for encouraging them down the path toward becoming a client. Welcome emails set the tone—not only for your [future communications](https://keap.com/resources/email-marketing) but for the ongoing relationship between you and your clients.

The best welcome emails result from the combination of digital marketing strategy and marketing automation software that automatically sends relevant emails when new leads come in. That’s why Digital Marketer, a leading strategy and consulting group, and Keap, a leading provider of client management software for small businesses, have teamed up for this guide on crafting effective welcome emails.

In this guide, you'll find:

  • What every welcome email should include
  • Examples of successful welcome emails
  • Why welcome emails are important
  • And more! 

By submitting your information, we're assuming you want to hear from both Keap and Digital Marketer. You can opt out at any time.

Why the name change?

Infusionsoft is now Keap. Why? Because it takes perseverance to grow a successful small business, and we’re here to help.

Our mission remains the same: To simplify growth for millions of small businesses worldwide.

As Keap, we now offer a family of products designed to help small businesses no matter what stage they’re in.

We created Keap, the all-in-one CRM, sales and marketing platform for growing service businesses, because most small businesses need to start simple and grow over time.

Our top-tier product, Infusionsoft, is for small businesses with more advanced sales and marketing automation needs.

So whether you want to start simple or you’re ready for our most advanced edition, we offer a Keap product that will help you get organized, deliver great service, and grow your business.

Keep going. Keep serving. Keep growing.

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