The perfect welcome email

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The perfect welcome email

When you gain an email subscriber, that person has never been more interested in hearing from your business. Compared with other promotional emails, welcome emails are four times more likely to be opened and five times more likely to be clicked, according to a report by Experian Marketing Services.

That means welcome emails are prime real estate for educating new leads about your business and for encouraging them down the path toward becoming a client. Welcome emails set the tone—not only for your [future communications](https://keap.com/resources/email-marketing) but for the ongoing relationship between you and your clients.

The best welcome emails result from the combination of digital marketing strategy and marketing automation software that automatically sends relevant emails when new leads come in. That’s why Digital Marketer, a leading strategy and consulting group, and Keap, a leading provider of client management software for small businesses, have teamed up for this guide on crafting effective welcome emails.

In this guide, you'll find:

  • What every welcome email should include
  • Examples of successful welcome emails
  • Why welcome emails are important
  • And more! 

By submitting your information, we're assuming you want to hear from both Keap and Digital Marketer. You can opt out at any time.

Why the name change?

Our new product, Keap, is pioneering smart client management, just as Infusionsoft did for sales and marketing automation 18 years ago.

We believe there’s a better way to manage sales for service businesses both big and small. And that’s Keap—one company with two products to serve all small businesses.

Smart client management software that helps turn incoming leads into satisfied clients.

The #1 all-in-one CRM and advanced marketing automation platform, as rated by G2 Crowd.

Keep serving. Keep striving. Keep growing.