Email campaign performance tool

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Email campaign performance tool

Metrics are important because they help you measure your success. Download this tool that provides three resources to help you analyze your email performance: 

  • Campaign dashboard: Lets you run metrics on up to five campaigns at a time, giving you a complete picture of the success of each campaign
  • A/B test site: Lets you measure A/B testing (aka split testing) on two campaigns, giving you a quick picture of what’s working and what could use improvement
  • Month-to-month analysis: Lets you track a long term campaign (like a newsletter) over twelve months to see your peaks and valleys so that you can identify success and repeat it

This Excel tool is designed to complement our e-book, “guide to email metrics,” which provides detail on each of the key metrics you’ll need to understand and improve your email campaign strategies. If you haven’t read it yet, now’s the time. It’s a quick and valuable read.

These instructions are a quick start explanation on how to use the tool. Please note that they do not provide a how-to for gathering the data you will input into the worksheets. Nor do they give detailed suggestions on how the data can be used to improve your marketing efforts. You will, however, find a few suggestions on how to interpret the results, as well as additional content you can access to sharpen your efforts.

Why the name change?

Infusionsoft is now Keap. Why? Because it takes perseverance to grow a successful small business, and we’re here to help.

Our mission remains the same: To simplify growth for millions of small businesses worldwide.

As Keap, we now offer a family of products designed to help small businesses no matter what stage they’re in.

We created Keap, the all-in-one CRM, sales and marketing platform for growing service businesses, because most small businesses need to start simple and grow over time.

Our top-tier product, Infusionsoft, is for small businesses with more advanced sales and marketing automation needs.

So whether you want to start simple or you’re ready for our most advanced edition, we offer a Keap product that will help you get organized, deliver great service, and grow your business.

Keep going. Keep serving. Keep growing.

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