Going into a new year can be intimidating. Entrepreneurs want to know what to expect so they can make plans, conquer problems and scale in the new year.
However, none of us have a crystal ball to know exactly what lies around the corner, but advice and insight from industry leaders can help. So, we asked a few keynote speakers from our 2024 Let’s Grow Summit what they think next year will hold for entrepreneurs.
Read through their forecast of the new year and their top advice so you can make 2025 your business’s best year yet.
Sabri Suby
For Sabri Suby, AI is the number one thing you absolutely MUST master next year. And as the founder of King Kong and the mind behind Kong, the company’s very own AI technology, Sabry knows the world of artificial intelligence like the back of his hand.
“AI is going to become more rampant and the businesses that are using it are going to be putting the ones that aren’t out of business,” he explained. So it’s time to start including AI in your workflows to help you craft more effective copy, save time and run a more efficient business.
But that’s not Sabri’s only insight. In 2025, he also predicts that people will become increasingly suspicious of faceless businesses, and they’ll be opting for influencer and founder-led brands.
That means you should consider adjusting your business accordingly so you can better connect with your audience and develop deeper trust.
Want more of Sabri’s insight? Follow his Instagram or check out what King Kong, Australia’s fastest-growing digital marketing agency, is all about.
Pro-tip: You can make use of Keap AI, the intuitive tool built directly into our small business CRM and automation platform.
Jenna Kutcher
Jenna Kutcher is the digital marketing aficionado you’ve been looking for, and she has a few key insights all entrepreneurs need to be aware of for next year:
Pinterest is a search engine, not a social media platform. In 2025, Jenna predicts people will start to realize that, so businesses would be wise to make some moves and perfect their strategy early.
Long-form content is the way to capture leads and better serve your audience at the same time. Teams should keep this in mind and start prioritizing this as part of their lead capture and nurture efforts.
Authenticity will become more crucial in social media success. She recommends businesses stop hyper-strategizing and opt to be authentic in order to better connect with followers.
Jenna has a wealth of resources on her website that can help you dive deeper into these topics, so check it out and listen to her Goal Digger podcast while you’re at it.
Lamar Tyler
Get excited, because Lamar Tyler, creator of Traffic, Sales & Profit, says 2025 is going to be the best year ever to be a small business owner! But why?
He has a few predictions that lead him to this conclusion:
AI: It’s only going to become smarter and more accessible, and this is the best thing for entrepreneurs and their teams. It acts as a personal assistant with a wealth of wisdom on endless topics — all for a fraction of the cost.
Remote opportunities: Lamar predicts that the ability to work remotely will be a perk for small businesses, giving you access to a wider talent pool and providing a benefit that many workers want but can’t always get with larger companies.
Education and learning: Online learning opportunities are awesome, but Lamar believes more people will also want in-person opportunities in 2025. Businesses should plan to add those to their event schedule so they can foster a strong community and provide value for every type of learner in their audience.
Trust us — you do not want to miss any of Lamar’s expertise. Follow his Instagram and explore Traffic, Sales & Profit’s website for more.
Rory Vaden
Have you felt like ad costs have been rising? According to Rory Vaden, New York Times bestselling author and personal branding expert, they are — and he doesn’t see that changing in 2025.
So what’s his solution? Focus on content marketing and invest your budget into your top-performing content, using that to reach people rather than ads.
Rory’s other prediction has to do with the need for multiple streams of income. He says this is a dying narrative, and instead, you should go all-in on fewer things.
He put it perfectly at the Let’s Grow Summit when he said, “don't be so focused on the width of your reach that you overlook the depth of your impact.” So, if you want to follow Rory’s advice in 2025, cater to a smaller niche of customers in a deeper way.
Learn more about Rory by browsing his website, listening to his podcast or exploring his best-selling books.
There’s more where that came from
This expert advice is priceless, and we hope that you take full advantage of the insights and predictions Sabry, Jenna, Lamar and Rory shared so you can conquer 2025 and smash your growth goals.
If you want to keep the momentum going, you can find more strategies and helpful business automation tips on Keap’s resource page and Thryv’s blog.
