2025 is here, so it’s time to hit the ground running, and we know exactly where you should start: your tech stack.
The new year is a perfect time to reevaluate the software and platforms you have in your toolbelt to see if they’re the best options to propel you toward your goals. Now, we can’t tell you what tech you need to give the boot, but we can point you toward the top tools that will save you time, get you organized and help you scale in 2025.
Find our top three recommendations below and consider adding them to your tech arsenal this year.
Thryv Marketing Center
Give your online presence a makeover in 2025 with the Thryv Marketing Center. This tool is perfect for anyone who wants to set their business apart from the competition and attract more of their local target audience.
It comes with a variety of features to help you reach and engage with more people and perfect your business brand as you do. It specifically comes equipped with:
- Social media management
- AI review response
- Online listings & reviews
- Real-time analytics
- Heatmapping
- A professionally designed website
- The ability to track offline marketing
Calendly
Calendly is the fan-favorite of many businesses and their teams, and we can see why. It’s pretty awesome. So be sure to have this tool on deck to make scheduling meetings and managing your calendar easier this year.
And if you’re a Keap user, we have incredible news: You no longer need a third-party integration to implement Calendly on your website.
This means you can simply grab your Calendly scheduling link, drag an appointments widget to your landing page, toggle on the new Calendly appointments section, and paste your link to pop it on whichever page you want.
Not a paid Calendly user? No problem! This process works for the free version, too!
So, if you’re looking for another reason to start including or keep Calendly in your tech stack, consider this your sign to do so.
Keap AI
There are tons of AI tools out there to help you in 2025, but why not opt for one that’s seamlessly integrated into the best CRM for small businesses? This enables you to generate stellar, brand-specific content as you build your campaigns without having to navigate to another tool.
Keap AI offers this perk, but there’s more to it than that. In fact, Keap AI gives you two AI tools in one because it comes with the AI Content Assistant and AI Automation Assistant. That’s TWO assistants waiting to help you quickly generate all the copy you could need for this year’s campaigns.
Here’s how each assistant works:
AI Automation Assistant: This AI assistant is specifically designed so you can harness the power of AI to bring automated campaigns to life. It works by helping you craft all the necessary assets a campaign could need, including emails, landing pages and texts.
AI Content Assistant: With this tool, you can create branded, engaging emails in moments. Use AI Content Assistant to craft email copy from scratch or let it adjust the language and tone of your current emails to make them more appealing and targeted for different audience segments.
The best part of Keap AI is that it’s designed, top to bottom, for small businesses. We’ve crafted this tool using over 20 years of experience helping small businesses scale, which means it can provide content that converts no matter your niche or audience.
The elephant in the room
These three tools are incredible, but they won’t be nearly as effective without a small business CRM and automation software on your side. If you’re looking for your first platform or for an alternative to your current one, set up a free consultation with a business growth expert to help guide your search.
You can also find even more tech recommendations, the newest strategies, and business growth tips on the Thryv blog and Keap resources page.
