Business Management

5 Blogs Every Business Owner Needs To Read Before the End of the Year

Caroline Burk

Updated: Dec 20, 2024 · 4 min read

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The end of the year is approaching fast, and it can be an exciting time, but it can also be daunting. Many business owners and their teams find themselves wondering what they should be doing and if they’ve set themselves up for success in the new year.

Are you one of them?

To lighten your load and give you some peace of mind, we’ve put together a round-up of blogs that will help you finish the year strong and head into 2025 prepared, confident, and excited.

9 Things Every Small Business Owner Should Do to Protect Their Finances Before Year's End

Before you ring in the new year and hopefully enjoy some well-earned time off, it’s important to check some financial to-dos off your list to ensure a smooth transition into the new year.

These tasks aren’t necessarily fun, but getting them done and being ahead of the game will give you the peace of mind you need to actually enjoy the holiday season.

This blog provides a comprehensive list of all the financial areas that need your attention, from prepping tax documents and doing audits to determining bonuses and making next year's financial plan. Read through the list, talk through it with your team and craft a plan for the next few weeks so you can get each of these items completed and off your mind.

14 New Year Marketing Ideas for Small Businesses

It’s not too late to set up New Year’s marketing campaigns, and Thryv has some stellar ideas. Their blog goes into detail about 14 marketing tactics that will delight your customers, intrigue your prospects and help you land sales.

So whether you have your end-of-year marketing plans in place already or not, check out this list for some creative ideas that can set your business apart from the competition.

New Year Email Marketing Ideas

After you’ve read through the 14 marketing ideas above, keep the ball rolling by diving into some email-specific campaigns. Each one that Thryv introduces in this blog is aimed at providing your audience value, increasing conversions and putting your business in the perfect position for next year.

Take a look and incorporate a few into your marketing plans for the end of the year. After all, there’s no better way to wrap up 2024 than with delighted contacts and an impressive boost to your conversion rate.

AI Updates for 2025 that Businesses Need To Be Aware Of

Generative AI took the world by storm last year and it’s only going to gain traction. Updates are being released, new tools are coming out at a rapid pace and there are helpful trends you need to be aware of. But there’s so much information, it can be difficult to know which details are relevant to your business.

Fortunately, you don’t have to play the guessing game any longer because we’ve put together the top three AI updates that business owners and their teams need to know as they head into 2025. Check them out and make sure you’re armed with the right information for the new year.

Business Resolutions for the New Year

Creating resolutions can often result in analysis paralysis for business owners. Maybe your mind is swirling with a bunch of things you want to accomplish next year and you can’t decide on what to prioritize, or maybe you can’t seem to think of anything. No matter where you find yourself on the goal-setting spectrum, we can help.

Check out Thryv’s blog about resolutions for 2025, and let their list give you some clarity on what goals you need to chase next year. This list can provide the inspiration you need or help you narrow down your goals so you start next year with achievable objectives that you feel good about.

Why stop here? Keep the ball rolling with free resources

These are just a few blogs you can use to get prepped for 2025, but if you’re eager for more, check out Thryv’s small business marketing blog and Keap’s resource center. Each piece of content is crafted to keep you updated on business growth trends, give you the latest strategies and connect you with the tools you need to succeed.

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