As your business grows, so does the need for support.
Employees play a critical role in helping you take on bigger projects and keep pace with demand. But hiring someone new every time you hit a roadblock can be costly — and sometimes unnecessary.
That’s where marketing automation software comes in. It won’t replace the creativity and strategy your team brings, but it can take repetitive tasks off their plates and act like an extra set of hands working behind the scenes.
In this post, we’ll explore when it makes sense to bring on a marketing assistant and when automation software is the smarter long-term investment.
When to Hire a Marketing Assistant
Making the choice to expand your marketing team is an important and exciting one. Employees bring strategy, creativity, and nuanced judgment that complements any automation system.
You may want to consider hiring a marketing assistant if your focus is on tasks that truly benefit from a human touch.
These types of tasks may include planning big-picture campaigns, coordinating cross-team projects, handling live events, or managing relationships with partners and clients.
Bringing someone onto your team to manage these high-touch tasks ensures they get the attention they deserve, adds creative input, and preserves a personal touch that strengthens your brand.
Keep in mind: Hiring an assistant can be a game-changer — but it also comes with ongoing costs like salary, benefits, and training. That’s where marketing automation software becomes an attractive alternative (or complement), helping you streamline tasks, save time, and scale your marketing without adding headcount.
When to Turn to Marketing Automation Software
Just like with making a hire, there’s a right time to bring in marketing automation.
Too often, these tools are underestimated and thought of as impersonal or limited. But in reality, the right platform can give you a serious competitive edge.
Automation can help you save money compared to adding another full-time employee, cut manual work across your organization, and scale faster without sacrificing quality or consistency.
But when exactly should you choose this software instead of looking for a new employee? Consider using this tool if you’re looking to:
- Free yourself (and your team) from repetitive, time-consuming tasks
- Deliver a consistent, professional customer experience every single time
- Personalize follow-up at scale, so no lead or client slips through the cracks, and every contact gets a message that corresponds to their activity and phase in the customer journey
- Test, track, and improve your marketing campaigns from one central platform
Automation can be a powerful complement and asset to the team you already have.
And by automating busywork across marketing, sales, service, and operations, you and your team can focus on strategy, creativity, and the high-touch interactions that make your business stand out.
Is Automation Your Next Step? You Need This Resource.
Expanding your marketing capacity doesn’t have to mean choosing between people and software — it’s about finding the right balance for your business right now. In fact, automation is about empowering people, not replacing them.
If automation feels like the next best step, don’t dive in blindly. Grab our free buyer’s guide to cut through the noise and choose the marketing automation software that truly fits your goals.
Already using a platform, you love? Explore more of our blogs for practical tips to get even more value from your existing tools:
