Growth / Productivity

The busy myth and how to manage time

Samantha Bennett

Updated: Dec 13, 2023 · 7 min read

Toolkit for download in this article

how to manage time

Have you noticed that there’s a worldwide game of “Busy Poker” going on?

It’s time to drop the glorification of busy and start focusing on time management. 

Busy is not a virtue. 

You don’t get bonus points for being stressed out, exhausted and depleted. Especially as an entrepreneur, you don’t get any gold stars for putting more busyness in your business.

Here are some time management tips to overcome the burden of being busy and reclaim your time, your sanity and your peace of mind.

1. Prioritize your tasks

You can help yourself by focusing on one thing at a time. Hopping between priorities is disruptive and time-consuming, so give yourself the gift of picking just one thing, and say no to every other distraction that tries to tempt you away.

NOTE: This may mean finding a place to work that does not have internet access, or getting one of those apps that blocks your access to social media for a given time period. (One I know of for Mac is called SelfControl, but there’s lots of them out there that have different timers and functions, so find the one that’s right for you.) 

2. Write down your tasks

Sometimes thinking about your list of things makes you feel exhausted and burnt out before you even begin. But is your list really 20 items long? Or is it really only five items long, but you keep thinking about those same five things over and over again, so it feels like more? 

Having what David Allen refers to as “open loops” in your mind is intensely distracting and a big energy drain, so do those circulating thoughts a favor and take a moment to write down everything that’s on your mental list. 

If looking at your list still feels overwhelming, you probably haven’t been as precise as you need to be. Make sure that each item on your list is actually an action. Often, people just list the name of the project rather than the actions and time involved. 

In other words, you may have written down, “Finish Presentation.” But what that really means is that you need to: 

  1. Confirm the date of the meeting with your client (five-minute phone call)
  2. Find compelling new images for your PowerPoint (20 minutes of research)
  3. Final polish on the outline (25 minutes to review and rehearse) 
  4. Give presentation to colleague to proofread and comment (15 minutes to review their notes and correct any errors)

Once you write each action step down along with the time you expect it will take, you can see that what was looming in your mind as an all-day project is actually just an hour of real work time. 

Writing down the individual steps in a project allows you to be more realistic about the tasks at hand rather than feeling overwhelmed by the big picture.

3. Plan ahead

When you fail to plan ahead, you end up scrambling around at the last minute, and often the results are less than satisfactory. 

So rather than remembering that you’ve got to make dinner as you are on your way home, forcing you to grab whatever groceries you can find, take the time to put those responsibilities into your calendar right along with your other commitments. Too often, your personal stuff ends up being crammed into the corners of your day, and then you are forced to rush, which just adds to your feelings of being “too busy.”

Schedule in your grocery shopping, household chores and errands so that you are making time for all of your activities for the day, not just the ones that involve other people. Also, please make sure you account for getting-stuck-in-traffic time, finding-a-parking-place time and waiting-for-the-elevator time. Neglecting to account for the actual time it takes to get from one place to another is a leading cause of chronic lateness and contributes heavily to the feeling of being “too busy.”

By the same token, do yourself a favor and remember to build in 10 or 15 minutes of buffer time before and after phone calls and meetings so you can take a moment to breathe, to get a drink of water, collect your thoughts and move calmly into the next scheduled activity.

4. Automate your tasks

Chances are that whatever it is you are so busy doing, you’ve probably done it before. So quit building the house from scratch each time. 

See if there isn’t a way to create a checklist, a template or a system for some of the things you do repeatedly.

Employing automation software for your small business such as Keap Grow, helps you depend on the program to complete menial tasks on your behalf such as sending emails, making appointments and invoicing.

Once you systematize, you automatically eliminate a lot of the “putting out fires” activities that are eating away at your time. Imagine that for every hour you spend strategizing and creating good systems, you’ll gain 10 hours down the road.

5. Learn to delegate

Not every idea has to be turned into an action item. And certainly not every idea has to be executed by you.

Luckily, you are a smart and adaptable person, and you can learn by doing. I find that the best place to start delegating is simple, repetitive tasks. I love handing off projects like uploading videos, formatting blog posts, following up on failed credit card invoices, etc. Virtual Assistants are great for this.

“It takes longer to teach someone else to do it than it does for me to just do it myself.”

The first time, yes. And the second time. And possibly the third and fourth time, because it truly does take a while for someone to not just learn the ins and outs of a given task, but also to get acquainted with your larger “why” and “how”—your values and your style. But after the fourth time, they are going to be able to do it just fine and you won’t have to do it ever again. 

Do the math—which is better: you do it with them four more times and then never again? Or you do it yourself forever? See what I mean?

6. Become a problem solver

Being an entrepreneur is the opportunity to solve an endless series of problems. The opportunity to engage with those problems is a privilege. 

No one likes it when the website goes down or the client cancels or a team member drops the ball, any more than a parent likes it when a diaper needs changing or a child cries in the night or they are forced to answer 37 questions about why the sky is blue. 

But that’s the gig.

Your total job description is this: solve problems.

So practice solving your problems with grace and speed, like a trapeze artist. And practice being grateful for the opportunity you’ve been given to serve your clients and create a better world. 

No one will admire you more because you have sacrificed joy for busyness. But they will admire (and hire) you more when you are relaxed and focused enough to consistently find the joy in your small business.


Samantha Bennett is a Creativity/Productivity Specialist, and the creator of both and She is also proud to be an Keap Certified Partner. She is the author of the bestselling, Get It Done: From Procrastination to Creative Genius in 15 Minutes a Day (New World Library). She offers her nearly-legendary "Get It Done Workshops" online for overwhelmed procrastinators, frustrated overachievers and recovering perfectionists everywhere.

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