Sales / E-commerce

5 Ways to Improve Conversion Rates on Mobile Devices for E-Commerce

Shanker Ravi

Updated: Sep 14, 2019 · 6 min read

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E-commerce or m-commerce concept with a person using a mobile phone to purchase online, shopping cart icon and a buy button on the interface

The chance to draw and convert more mobile users is enormous—in the last couple years, Google is reporting to have more users and more searches originating from mobile than desktop, yet most websites we work with are still viewing more income originating from desktop.

Their mobile conversation rates are usually less than half that of rates of desktop. Without a doubt, a few users "window shop" on mobile and in the end, cross gadgets to purchase on desktop. Still, the above information may even understate the open door opportunity here.

As indicated by Google, the greater part of smartphone users "have purchased from a company or brand other than the one they intended to," while just 9 percent of users would remain on a site or application that doesn't meet their requirements.

Most importantly, almost 33 percent of users will promptly go to a competitor's site if they don't find what they are searching for. This implies there is an extraordinary opportunity on mobile to gain a share of the overall industry, straightforwardly to the detriment of your rivals, by offering a superior experience.

5 ways to improve e-commerce conversion rates

1. Easily, clear tappable calls-to-action

One of the greatest aspects in e-commerce sites mobile conversion is convenience: Can I really find what I need to do and get it done effortlessly?

One of the most straightforward approaches to do this is by making your calls-to-action (CTAs) stand out in your pages and making them sufficiently vast to effortlessly be tapped with a finger.

2. Trust elements

This is another vital variable on desktop, and also mobile. There are still plenty of users that are innately more doubtful of mobile and they require an additional push here to get started.

Ensure you have trust components in the footer of your pages on mobile—a security identification badge like McAfee or Norton, Google Trusted Stores, BBB logo etc.—to help prod those users who may be more concerned. Offering a choice of “Tap to Call” for users is likewise a noteworthy trust factor.

While it is probably not going to drive up the call volume on an ordinary site, users are much more confident and comfortable knowing there is a genuine individual they can address if there is a need. This is highly favored over “Tap to Chat,” which is turning into a standard on desktop.

3. Category page facet experience

One of the greatest factors in determining if a user will buy depends on finding an item they really need.

On mobile, where the screens essentially restrict how much a user can see immediately, there is a way to reliably observe the features driving the larger part of engagement on customers' destinations through heat maps and research analytics.

This experience, at that point, ends up noticeably pivotal to driving users through, to find products and then eventually purchase them. This helps companies like to guide users in a way that they can be possible sale opportunities.

4. Site speed

Users are usually anxious and impatient, and if your site is moderate in speed or slow, you'll lose users before they've even observed your products.

This implies analytics is likely not catching them either, so if you want to perceive how extensive this opportunity may be, you should reference your data from paid and natural organic search to see who isn't reaching to your site.

There are a few tools that can be used to keep an eye on site performance. The first is the Google developer’s page speed insights tool, which likely turns out as a less demanding benchmark to share with others because of the numerical score.

The second,, is more effective, with choices for recording a visual load execution, and additionally demonstrating to you how much faster you can make your site load by making suggested enhancements.

5. Create a "mobile first" site

This does not mean you need to discard or change your whole site and begin once again. What it means is that your experience on mobile can't be only an endeavor to make your desktop site mobile neighborly.

Mobile specific, or "m-dot," websites have fallen somewhat out of support in the course of recent years because of SEO concerns, and today "responsive" websites are the standard. Adaptive mobile website design is recommended by experts which is highly popular as a hybrid approach.

Mobile plan attempts to use a great part of an indistinguishable code and resources from the original site, like responsive outline. The distinction lies in the display, which frequently is altogether different from the original page and is independently improved for mobile.

To help define which things should be more conspicuous on mobile (it's distinctive for each site), survey snap and parchment maps of your present site and see what components users are engaging.

Advance things, for example, product pictures and appraisals, that help users make the final decision, ensure there is dependably a CTA accessible, especially if your product display page is long, and rearrange things wherever conceivable so users have a clear way ahead whenever ready.

Improve your e-commerce conversion rates

You can improve your e-commerce sales and rates without the requirement of driving more traffic. Contingent upon whom you ask, the normal e-commerce site change rate is 2 to 3 percent. That implies for each one thousand users, you get somewhere close to 20 to 30 sales.

It doesn't make a difference if you are underneath, above, or right next to “average," still, you should put huge exertion into enhancing your conversion rate. Why? By enhancing your conversion rate, you are expanding the aggregate number of sales for the traffic you are getting.

Improving or advancing your e-commerce conversion rate can be a standout amongst the best approaches to enhance your e-commerce sales.


Your organization has an e-commerce site and is getting around 6,000 users every month. The site gets around 25 sales each month with a normal order value estimation of $125. This means you would have a .004 percent conversion rate, which is not great.

Presently, because of current circumstances, you will offer $3,125 of products every month or $37,500 a year. So, take that same number of users (6,000) and improve your conversion rate to only 2 percent (the lower end of average).

Your sales will increase to 120 orders for every month and the month to month sales hops to $15,000 and deferentially, $180,000 yearly. This case demonstrates what a solid focus your conversion rate can bring.


Shanker Ravi works for as a content writer. It is the e-tailer company popular for bringing covers, cases, and accessories for mobile devices. 


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