Customer Service / Customer Experience

9 simple tips to craft the best product packaging

Smith Willas

Jun 01, 2020 · 4 min read

Toolkit for download in this article

product packaging

There's a statement—the first impression is the last impression. It's true in almost all segments of life including career, communication, behavior, etc.

It's true for product packaging too. Attractive product packaging design is the foremost and easiest way to make your product sell itself. Here are some simple and effective product packaging tips:

1. Have clarity in packaging design

Product packaging impacts customers as they enter a store. A customer wants to know two things—the product name and its manufacturer—when they pick up your product, and they'll put it right back on the shelf if they don't get those answers within a few seconds.

You can enhance your product packaging via the use of custom labels that feature a clear font. Avoid using all capital letters and an overly-fancy style so that customers have no trouble reading product details. The font size should not be too big or too small.

2. Keep it simple

Try to keep the information on the product packaging concise. Less is more.

Customers read your product's packaging to learn its benefits. They likely won't purchase it if they can't find your brand name, product name and listed benefits. In brief, you should include everything that could make consumers want to buy the product.



3. Be honest

Your product packaging should mirror what your product is and does. Your patrons won’t be happy if they experience a product that's different from the one shown on the packaging. You can address this potential problem with transparent packaging, and iCustomLable can help you in this regard if you're looking for professional support in your product packaging.

4. Use colors wisely

Color is an effective tool in product packaging. The use of unexpected and bold colors can draw the attention of people as your product sits on the shelf.

5. Show your brand

Every business is different, even the ones that offer the same product. Therefore, you need to feature your brand name in your product packaging design. Use a tear-away postcard in your product packaging if the mission of your business is to make a connection.

6. Use high-quality material

Quality has a pivotal role in the sale of a product. You must avoid using substandard material (plastic bag, corrugated box or wood) in your product packaging, as its usage can lead to damage during transportation.



7. Be more professional

You should research what your counterparts are using in their product packaging and how you can improve on their packaging. Suppose that your competitors are using plain brown packets with custom stickers to sell coffee. You need to invest a little more in packaging to stand out.

8. Make your packaging fun

Use of fun ideas, creativity, and some humor in the packaging of your product won’t go in vain. With this, your product packaging will attract customers and can help persuade them to buy the product.

9. Keep a close eye on trends

Packaging is an opportunity to communicate with customers and tell your brand story. It also protects products, creates emotional connections and attracts customers. Thus, you must pay attention to the latest packaging trends, and remember that most demandable trends come back again and again.

Conclusion

Product packaging is a critical component of telling the story of your brand, so you need to be creative and keep tabs on the latest trends so that you can take your packaging design to the next level.

Before you go ...

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