With a new year, or in this case, a new decade, new buzzwords come into play in our vernacular. Whether they’re marketing buzzwords, sales buzzwords, or advertising buzzwords, you can expect to see more of this jargon show up in your content marketing. If you want to keep up with the lexicon of the new decade and improve your SEO simultaneously, consider sprinkling the following content marketing buzzwords into your business campaigns in 2020.
1. GOTV campaigns
With the November election less than a year away, if you can believe it, GOTV, which means “Get out the Vote,” will be much more prevalent among marketers looking to rank for their highly charged political content. As 2020 progresses, expect the marketing buzzword GOTV to become more common on social platforms, blogs, videos and ads in the context that every vote counts, so get out there and make a difference.
The term gamify refers to an online marketing technique that applies game playing elements such as point scoring, competing and rules of play that turn ordinary tasks into something people actually want to do, not something they have to do. It encourages engagement with a product or service. A good example of consumers interacting with a brand through gamification is Nissan’s Carwings app. It’s for those who drive the Leaf and can compare the performances of their electric vehicles to others based on bronze, silver and gold standards.
3. CRM advertising
CRM, or Customer Relationship Management, is very prominent in data-driven marketing. CRM advertising, however, is a derivative of data-driven marketing that employs customer information within your CRM to target users on social platforms like Facebook and other sites such as Google. It also uses data analytics to assist with the composition of marketing campaigns.
4. Influencer marketing
Influencer marketing refers to using popular or famous individuals’ social media channels to promote your product or service. The concept is not without flaws so know the limitations you may encounter before pursuing an influencer for your brand and starting your campaign. Some of the top influencers on Instagram currently are Kylie Jenner, Selena Gomez, Billie Eilish and Dwayne Johnson, aka, the Rock.
5. Artificial Intelligence
Artificial Intelligence, or AI, applies machine learning to software or apps that are capable of intelligent functionality. AI is what makes automation possible and therefore, prompts programs to simulate behaviors that include generating emails, data entry, payments and invoicing and organizing contacts.
With the increased prominence of online shopping, the marketing buzzword ecommerce won’t be going anywhere for a while. Ecommerce refers to commercial transactions conducted electronically on the internet or on an app. It makes shopping much more convenient for consumers and helps online businesses capitalize on conversions and more chances to grab their customers’ attention with online ads that direct them right to their sites.
KPI, or Key Performance Indicator, is an assessable value that keeps your strategy on track by indicating organizations’ success in how their audience engages in specific activities. KPIs help businesses manage, control, and reach desired goals. KPIs measure anything from the amount of accumulated customers and market share percentage, to net promoter score and the time it takes for your support team to resolve an issue.
8. CTA - Call-to-action
The CTA, or call-to-action, is a very powerful tool for your marketing strategy. It provides specific instructions for your target audience on how to make a desired action. Some CTAs include: "Download Here," "Click Here to Learn More," "Subscribe to Our YouTube Channel" and more. The CTA is usually indicated by an isolated button on a landing page, an email campaign, a banner ad, etc., and is offset by placement, size and color scheme to direct users’ attention to that optimum spot.
9. Omnichannel marketing
Omnichannel marketing is a great tool for businesses that have online as well as brick-and-mortar stores. It ensures their content and branding reflect consistency across multiple platforms that drive shoppers into physical store locations by leveraging online engagement. With omnichannel marketing, consumers can buy their products online and pick them up in the store, or buy their goods in the store and have them shipped to themselves or somewhere else. It sure has changed the buying landscape when it comes to holiday shopping.
10. Micro-influencer marketing
Micro-influencer marketing is influencer marketing on a smaller scale; to qualify, the influencers must have between 10,000 and 500,000 followers. However, due to its more relatable content in nature, it statically has been more effective in reaching higher-quality leads because there are more opportunities for engagement. It flattens the social media playing field as it were. Micro-influencers have been known to focus on the health and wellness, food and cuisine, entrepreneurship, and fashion and beauty sectors. Some micro-influencers include Allie Lerner, who posts about yoga and wellness, and Marta Pozzan, who writes about various fashion week events.
Customer re-targeting is a marketing strategy for online businesses geared toward those who have bounced off their websites or abandoned their shopping carts. Re-targeting users who have visited your website can be accomplished with tracking pixels that follow your customers to other websites, apps and social networks with banner ads reflecting the products they’ve viewed or searched for. It seems intrusive, but it’s an effective strategy that will keep your company top of mind for consumers.
12. SERP - Search Engine Results Page
The Search Engine Results Page, or SERP, is the results page that displays anything you’ve searched for, whether it’s a word definition (perhaps you wanted to know what SERP stood for, but we saved you the trouble so now you don’t have to Google it) a certain product, movie times in your area, flight information, a plumber, what have you. In the SEO world, it should be every company’s goal to end up within the first 10 entries of a SERP, as it exponentially increases your chances of receiving clicks and driving more organic traffic to your site.