Marketing / Social Media

Instagram marketing: an important checklist every business needs

Lily Cooper

Feb 06, 2020 · 8 min read

Toolkit for download in this article

instagram marketing

Instagram is one of the top used social media sites in the world. With now more than 1 billion users consisting of bloggers, entrepreneurs, teens, adults, fan pages, celebrities, and more, it's a great platform to showcase your business. 

That being said, there are many ways to go about marketing your business on Instagram. Each business has a different game plan, but the fundamentals of a good account tend to stay the same across the board.

Here's a handy Instagram checklist you can use to ensure your Instagram profile is in tip-top shape to promote your business:

Instagram profile checklist

If you haven't made an Instagram for your business, go and download the app now. Be sure to use your business email address to sign up.

1. Instagram name

 instagram marketing bloguettes following

Make sure the Instagram user is the name of your business and easy to find.

2. Instagram bio

 instagram marketing bloguettes bio

Make your bio catchy and memorable. Be sure to explain what your business is about and add your own personal flare. Don't forget to include a link back to your website.

3. Profile picture

instagram marketing profile picture 

Use the profile picture as a way to brand yourself. Make it simple, clean, and recognizable. A great way to do this is by using your company's logo.

4. Follow

instagram following 

Follow other businesses in your industry. It's a great way to network and build a following.

5. Business

instagram business 

Go to settings and change your Instagram to "Business." This allows you to see statistics, advertise, and have access to a few additional features. 

Photography checklist 

1. Taking a photo

instagram marketing taking a picture  

Make sure your photos are clear and high quality. You don't have to pay big bucks for a photographer either. You can take amazing photos with your iPhone. Just grab your phone, find good lighting, and take your photo.

2. Editing

instagram marketing editing 

Edit your photos the same way every time. Find a filter you like, choose the exposure, contrast, saturation, temperature, and use it the same way for every picture going forward. Make sure the filter you choose matches your brand and your website so customers will get familiar with your imagery. 

Check out Keap's Lifecycle Marketing Assessment to determine where your business stands among the industry's top performers.

Posting checklist

1. Ask yourself these questions before posting content: 

  • Does this make sense for my audience?
  • Does this make sense for my brand?
  • Is it offensive or can be misinterpreted?
  • Is this the best time to be posting?
  • Is the caption engaging?
  • Does it fit well into my grid? 

2. Caption

instagram marketing bloguettes caption

The way you caption is so important. Stay authentic and true to your brand; your audience will know when you're trying too hard. Make it relevant to your photo and specific to your audience. Keep special days in mind like the holidays, national days, and popular hashtags. Posing a question is also a fun way to interact with your audience.

3. Times

instagram marketing time chart 

If you have your Instagram set to business (and you should) you can view which times to post that yield the best interaction. Pay attention to those times and post around them. You will definitely see a difference between stats.

4. Cohesive theme

instagram marketing cohesive theme

Make sure the photo goes with your theme and complements the surrounding pictures. Have a balanced mixture of people, things, and scenery. At the same time, be sure to be creative and make the theme your own. 

After you post

1. Comments

instagram marketing comments

Reply to your comments. People love when you interact with them and take the time to respond. Whether it's addressing a complaint or just saying "thanks," it can make a huge difference.

2. Instagram Story

instagram story 

Stories are one of the first things people see when they log into the app. Utilize this feature and advertise your newest post. It's a great way to get your post seen by more users. Sometimes people won't see your post until days later. Let them know that you posted and take a poll, or include an interactive feature to make it more fun.

3. Connect accounts

 instagram marketing connect accountsinstagram marketing connect accounts2  

Connect your other social media accounts to Instagram so whenever you post, it also gets posted onto platforms like Facebook, Twitter, Tumblr and Pinterest. This gives your audience a wide range to find you.

And that's it for the Instagram to do list to meet all of your marketing needs. Whether you're a blogger, entrepreneur, or marketer, Instagram is an amazing place for building your brand advertising and connecting with customers.

Lily Cooper is an editorial intern at Bloguettes, an education, training and consulting firm for small businesses. She has a love for writing, reading, and drinking coffee. You can find her doing anything creative in a cute coffee shop, updating her blog, or traveling to new places.


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