How an Orthodontist Made Millions with Lifecycle Marketing (Webinar)

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How an Orthodontist Made Millions with Lifecycle Marketing (Webinar)

Orthodontic marketing ideas from an orthodontist who turned his business around

Dr. Dustin Burleson of Burleson Orthodontics hosts this webinar to show you how the orthodontic marketing ideas he used to grow his dentistry can be applied to any small business. He gives valuable information on how to:

  • Attract new customers on Facebook and Google
  • Capture data online and offline with automated follow-up
  • Create lead generation content magnets
  • Nurture prospects who “aren't ready”
  • Keep your customers and employees delighted

Attention: small business owners

Ok guys, I want to share with you a little bit about our story with Infusionsoft. I need to get your attention a little bit as most of us are small business owners. By the time we are done with this webinar, according to US department of labor statistics, 9 small businesses will complete their bankruptcy filing and another 293 will file their initial bankruptcy papers.

The smartest people on this call will look at what I am about to say and ask, “How can I apply this to my business?” Too many people on this call will say something along the lines of: “This guy is a dentist, and this doesn’t apply to me because I am in a different field.” That’s unfortunate.

Infusionsoft is now Keap. That’s weird to write, but it’s also exciting.

In 2001, trying to get Infusionsoft off the ground, there were many times when I wanted to quit. I’ll never forget my wife, after two years of struggling to survive, hugging me and saying, “Keep going.”

Over the last two years, we’ve talked with thousands of small business owners to get a deeper understanding of their unique challenges in today’s market. We learned that it’s harder than ever to succeed in small business. Customers expect more. On-demand is the rule. There’s no shortage of platforms on which to complain. A failed job or two can be damaging to your business.

Keap is our signal to the world—and to ourselves—that it’s time to make it easier to succeed. We’re on a mission to simplify growth for millions of small businesses. Our new name is a nod to the tenacity of the small business owner and encompasses everything we know to be true when it comes to success: keep going, keep serving, keep growing.

Along with a new name, we’ve expanded to two products. Keap, our newest product, is smart client management software that helps service businesses progress leads to satisfied clients. Infusionsoft by Keap is powerful CRM and sales and marketing automation software for advanced business needs.

Both are designed to make it easier than ever for more small businesses to get organized so they can deliver great service and close more business.

Clate Mask signature

To your success,
Clate Mask
CEO + Co-Founder