Rocket your Company to Success: Strategies of the 2013 Ultimate Marketer Winners (Webinar)

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Rocket your Company to Success: Strategies of the 2013 Ultimate Marketer Winners (Webinar)

Learn some of the best marketing strategies for small business from The Rocket Company

The Rocket Company founder, Casey Graham, and COO, Michael Lukaszewski, bring you their company’s story and how they went from being in debt to making over $2 million in just a few years. They’ll share the best marketing strategies for small businesses, as well as how to gain more customers and build referral business. You’ll learn:

  • How The Rocket Company grew revenue 832%
  • Effective strategies for building your lead list
  • How to deliver happiness to your customers
  • Best practices to engage your customers for life and boost referrals

The Rocket Company takes off

My name is Casey Graham. I am so fired up. Our Infusionsoft story started with me almost getting killed in the Philippines by a drunk man who tried to crawl through a window and kill me. And you may wonder why in the world I was in the Philippines and I’ll tell you little bit about that later…

When we started, we literally had awful strategy. We wanted to help churches succeed. We thought that the best way to do this was to get into my red truck, strap in the curriculum in the seatbelt next to me and go door to door.

I initially thought business was going to be so easy. I thought business owners had the good life. I ended up working tons of hours trying to make things work. This red truck serves as a symbol of where we started.

I got into this business to create freedom but it ended up being the opposite. I remember missing dad’s night. I missed it because I was busy working. I was miserable. I was worn out, tired, down and depressed.

 

Infusionsoft is now Keap. That’s weird to write, but it’s also exciting.

In 2001, trying to get Infusionsoft off the ground, there were many times when I wanted to quit. I’ll never forget my wife, after two years of struggling to survive, hugging me and saying, “Keep going.”

Over the last two years, we’ve talked with thousands of small business owners to get a deeper understanding of their unique challenges in today’s market. We learned that it’s harder than ever to succeed in small business. Customers expect more. On-demand is the rule. There’s no shortage of platforms on which to complain. A failed job or two can be damaging to your business.

Keap is our signal to the world—and to ourselves—that it’s time to make it easier to succeed. We’re on a mission to simplify growth for millions of small businesses. Our new name is a nod to the tenacity of the small business owner and encompasses everything we know to be true when it comes to success: keep going, keep serving, keep growing.

Along with a new name, we’ve expanded to two products. Keap, our newest product, is smart client management software that helps service businesses progress leads to satisfied clients. Infusionsoft by Keap is powerful CRM and sales and marketing automation software for advanced business needs.

Both are designed to make it easier than ever for more small businesses to get organized so they can deliver great service and close more business.

Clate Mask signature

To your success,
Clate Mask
CEO + Co-Founder