Gone are the days of relying solely on print ads, coupon mailers, or billboards to reach new customers. Today, the new marketing frontier is almost entirely digital.
Consumers spend more time than ever Googling answers, playing on their smartphones, and posting on social media. This presents the perfect opportunity for small businesses to invest in digital marketing, allowing you to reach your target audience where they already are.
Digital marketing allows you to:
In this post, we’ll explore five different digital marketing strategies, how much you should spend on digital marketing, and more. Let’s dive in.
It may be tempting to invest in the newest digital trend or copy your competitors’ campaigns, but your digital marketing strategy will only succeed if it is customized to your business, your goals, and your target audience.
While we can’t recommend the strategies you should focus on, here are five of the most common digital marketing activities to spark your creativity:
It’s not enough to simply pick a digital marketing strategy and run with it. Before you implement any new campaign, you need to spend time researching and understanding your customers.
Here are three ways to start:
Digital marketing spend has consistently increased by double-digit increments each year, with the average budget hovering around $75,000 in 2017 or 35 percent of overall marketing costs.
Calculating a digital marketing budget will look different for each company and is based on a variety of unique factors, like revenue, goals, and resources.
Here are three ways to determine your digital marketing budget:
Digital marketing allows you to get closer to your customers than ever before. You can start a conversation on social media with a simple @ sign, send a survey via email to ask them questions, or track how they behave on your website. All these learnings will help you optimize your digital marketing campaigns and ultimately create a better, more personalized experience for your customers.
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